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Communication Innovation Award GoesTo Bright Light

To: Global Community
From: Kevin Roberts

"World changing" is an idea at the core of Saatchi & Saatchi. We use it every day. It's a rounding up of our Nothing is Impossible spirit. It's what gives us our edge.

Knowing this made presenting the Third Saatchi & Saatchi Innovation in Communication Award in New York this week an even more inspirational event.

This year, more than any other, we have seen Ideas for the Award which present world-changing opportunities for humanitarian aid and progress. The winner of the Third Award is a true luminary and world-changing innovator - Professor Dave Irvine-Halliday of Calgary's Light Up the World Foundation.

The simple but revolutionary technology he has developed makes it possible to light up an entire rural village with less energy than required to power a conventional 100-watt bulb. It is already lighting up homes, and it is lighting up hearts.

Presenting the Award strengthened my belief that the role of business is to make the world a better place for everyone - by creating self-esteem through jobs, choices, opportunities and through innovations that reach into and transform the lives of people everywhere in the world.

Dave receives a US$50,000 cash grant and US$50,000 of Saatchi & Saatchi services, to enable the Idea to bring benefit to the greatest number of people.

Edward de Bono, a member of the judging panel since the first Award, contributed his own prize to Pat Peebles, for his amazing aircraft concept - the FanWing.

With an inspirational idea beneath your wings the sky is the limit!

Kevin Roberts
CEO Worldwide
Saatchi & Saatchi

© Scoop Media

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