World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


UN Awards Advertisers For Campaigns

UN Awards Advertisers For Campaigns Spreading The Humanitarian Message

New York, Jan 27 2006

International advertising companies whose campaigns have raised awareness of humanitarian or development issues have been honoured by the United Nations for public service advertising that best expresses the ideals and goals of the UN.

The awards, jointly sponsored by the UN Department of Public Information (UNDPI) and The New York Festivals, were presented by Raymond Sommereyns, DPI’s Director of the Outreach Division, who touched on the breadth of issues the world body is involved in before naming the winners at a formal ceremony on Thursday evening.

“The work of the United Nations encompasses many different areas – from eradicating poverty and hunger to promoting gender equality, from combating polio to establishing collective security. All these are issues that touch people’s lives around the world,” he told a gathering at the Hudson Theater in Manhattan.

This year’s panel of judges reviewed work dealing with UN issues such as poverty, protection of the environment, HIV/AIDS and child labour. The judges selected three public service advertisements/campaigns – one print and two television – to receive awards.

This year’s Gold UNDPI award went to Leo Burnett Publicidade Ltda (Brazil) for “Favela”, a print advertisement to raise awareness about poverty. The Silver went to Leo Burnett Paris (France) for a campaign for “Enfance et Partage,” a non-governmental organization (NGO) working to prevent child abuse. And the Bronze went to DDB Jakarta (Indonesia) for “Supermarket Baby,” a television campaign about the trafficking of infants for adoption.

In addition to the winners, the following companies were honoured as finalists: Classic Partnership Advertising Dubai (United Arab Emirates), AMP Radio Networks Kuala Lumpur (Malaysia), FCB Paris (France), and TBWA Berlin (Germany).

Last night’s ceremony attracted a diverse crowd, with participants sporting everything from jeans to tuxedos as they crossed a red carpet to enter the hall while pop tunes played in the background, lightening the atmosphere at an event focused on weighty issues.

The New York Festivals, founded in 1957, oversee six international awards competitions, in Film and Video, Television Programming and Promotions, Radio Programming and Promotions, Television and Radio Advertising, Design and Print Advertising, and Interactive Media.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

At The UN: Paris Climate Agreement Moves Closer To Entry Into Force

The Paris Agreement on climate change moved closer toward entering into force in 2016 as 31 more countries joined the agreement today at a special event hosted by United Nations Secretary-General Ban Ki-moon. More>>

ALSO:

Gordon Campbell: On The End Game In Spain (And Other World News)

The coverage of international news seems almost entirely dependent on a random selection of whatever some overseas news agency happens to be carrying overnight... Here are a few interesting international stories that have largely flown beneath the radar this past week. More>>

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>

ALSO:

Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>

ALSO:

Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>

ALSO:

Gordon Campbell: On Bidding Bye Bye To Boris

Boris Johnson’s exit from the contest for Conservative Party leadership supports the conspiracy theory that he never really expected the “Leave” option to win the referendum – and he has no intention now of picking up the poisoned chalice that managing the outcome will entail... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news