Smoking Jumps, Profanity Decreases: Oscar Nominees
Smoking Jumps 313% While Profanity Decreases 31% Among Best Picture Oscar Nominees
LOS ANGELES – In a comparative analysis of this year’s to last year’s Academy Award Best Picture nominees, FamilyMediaGuide.com reported a 313% increase in measurable instances of tobacco use and a 31% drop in overall profanity.
The amount of tobacco use jumped from 38 instances among the 5 past nominees to 157 among this year’s hopefuls. This resulted largely from Good Night, and Good Luck’s 67 instances, which represented twice as many depictions of cigarette, cigar and pipe smoking as any other film this year. Munich, Capote and Brokeback Mountain each contained over 25 instances, while Crash - the only film that is not a period piece - contained only 6.
Profanity decreased from 444 occurrences among last year’s finalists to 307 among this year’s contenders. The most profane nominee this year with 182 expletives, Crash, contained more profanity than all of this year’s other nominees combined, and more than any Best Picture nominee from the past five years. Crash also contained 99 uses of the “F-word,” or about 1 mention per minute.
In other measures, the amount of violence increased 65% after a steady 2 year drop, with Munich as the most violent nominee of the year with 107 instances. Sex dropped 45% from last year, mainly due to the lack of sexual content in Capote and Good Night, and Good Luck. Not surprisingly, Brokeback Mountain broke out as the most sexual nominee of the year with 22 instances.
See the full data set, including trends in specific content areas over the past 5 years and predictions based upon statistical formulae, in the “Special Report” at http://www.FamilyMediaGuide.com/.
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