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Mediasite Captures Blair as One of the 'Experts'

Sonic Foundry's Mediasite to Deliver Latest Scientific Knowledge at International Global Warming Conference

MADISON, Wis., March 28 /PRNewswire-AsiaNet/ --

Mediasite Captures British Prime Minister Tony Blair as One of the 'Experts'

Sonic Foundry(TM) Inc. (Nasdaq: SOFO), a leader in automated rich media communications technology, today announced that Mediasite(TM) will be used to stream international leaders and world renowned experts on the topics of climate science and policy. The speeches and presentations will take place at The Climate Change and Governance Conference, a two-day event held Tuesday, March 28 - Wednesday, March 29 at New Zealand's National Museum, Te Papa.

The conference takes place amid increasing international concern regarding the speed and magnitude of global climate change and its associated economic, social and environmental consequences. The event will explore the nature of climate change and generate action items for governments, businesses and the larger community to implement. Speakers include those at the cutting-edge of climate science and related fields as well as those directly involved in formulating global policies to address the worldwide threat of global warming. British Prime Minister, Tony Blair will participate in the conference live via streamed video from Auckland.

"Due to the huge interest in this conference following the announcement of the interview with Tony Blair, we were presented with the huge task of catering for a large jump in audience numbers with short notice. Mediasite allows us to expand our audience with minimal technical assistance or technical resources," said Jeremy Cox, rental sales account manager for Vidcom New Zealand, Ltd. "Compared with other means of broadcast, Mediasite delivers real value for the money."

Mediasite is a recording and publishing system that automates the capture, management and delivery of presentations and training. Using Mediasite, individuals quickly capture all aspects of a presentation in real-time, including audio, video and visual aids. The presentation is then ready for instant distribution, where the public can access the information immediately via live Webcast or later on-demand.

"Given the current state of inter-governmental discourse on policies to mitigate climate change policies, we wanted to ensure the quality of the speakers' presentations were captured for others to view on-demand anytime -- anywhere around the world," said conference organizer, Jonathon Boston, of Victoria University. "For those delegates unable to attend, Mediasite enables us to reach a wider audience on an important topic."

To view conference presentations, please go to: [Click here]

To view Tony Blair's presentation, please go to: [Click here]

About Sonic Foundry(R), Inc. Founded in 1991, Sonic Foundry (Nasdaq: SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information-driven world. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company's integrated webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE: Sonic Foundry, Inc.


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