Scoop has an Ethical Paywall
McDonald's linked to Amazon destruction
Greenpeace investigation links fast food giants to Amazon destruction Campaign launched to hold McDonald's accountable
London - Greenpeace today exposed the role played by McDonald's in the destruction of the Amazon rainforest. (1)
As part of a new campaign to tackle the latest threat to the Amazon, Greenpeace has completed a year-long undercover investigation into the global trade in Amazon soya. The findings are today published in a new report, Eating up the Amazon (2). Using satellite images, aerial surveillance, previously unreleased government documents and on-the-ground monitoring, Greenpeace traced soya from criminal rainforest destruction to McDonald's restaurants and to supermarkets across Europe.
In
response, this morning dozens of seven-foot-tall chickens
invaded
McDonald's restaurants across the UK and chained
themselves to chairs.
Scores of McDonald's around the
country, including Leicester Square,
London, were also
fly-posted overnight with images of Ronald McDonald wielding
a chainsaw. In Munich, Germany, protestors also gathered at
McDonald's European environmental affairs headquarters
and called on the company to stop destroying the Amazon
rainforest.
Greenpeace forests campaign co-ordinator, Gavin Edwards, said: "Fast food giants like McDonald's are trashing the Amazon for cheap meat. Every time you buy a Chicken McNugget you could be taking a bite out of the Amazon."
Three US commodities giants, Archer Daniels Midland, Bunge and Cargill, which control most of Europe's soya market (3), are fuelling the rainforest destruction to grow feed for animals in Europe. Cargill, which is leading the invasion, has done deals with unscrupulous farms that have illegally grabbed and deforested areas of public and indigenous land. Some have even used slave labour.
Cargill has illegally built its own port in the
heart of the Amazon, from which it exports the soya to the
Cargill terminal in Liverpool,
UK. From there, the soya
goes to Cargill-owned food producer, Sun Valley, which feeds
the soya to the chickens it uses to make McNuggets, which it
distributes to McDonald's restaurants across Europe.
A recent report in scientific journal Nature (4) warned that 40% of the
Amazon will be lost by 2050 if current trends in agricultural expansion continue, threatening biodiversity and seriously contributing to climate change. Soya monocultures also rely heavily on toxic chemicals, and some also grow genetically engineered soya in the Amazon.
Edwards added: "This crime stretches from the
heart of the Amazon across the entire European food
industry. Supermarkets and fast food giants, like
McDonald's, must make sure their food is free from the links
to the
Amazon destruction, slavery and human rights
abuses."
Greenpeace is an independent, campaigning organisation that uses non-violent, creative confrontation to expose global environmental problems, and to force solutions essential to a green and peaceful future.
Notes:
(1) Greenpeace has documentary evidence that proves the following:
* The soya from Amazon farms is exported from Santarém to Europe, along with non-Amazon soya. Cargill exported over 220,000 tonnes of Brazilian soya from Santarém to Liverpool in the UK from March 2005 to February 2006.
* Greenpeace has tracked
Santarém soya from Cargill's Liverpool facility to an animal
feed producer whose chickens are processed into Chicken
McNuggets and other products by Sun Valley. Senior Sun
Valley staff told
Greenpeace 25% of their chicken feed
comes from Cargill's Liverpool facility.
* Sun Valley supplies chicken to McDonald's across Europe
* Through
separate McDonald's business units in Wolverhampton and
Orleans in France, Sun Valley is McDonald's largest poultry
supplier in
Europe, producing half of all chicken
products used by McDonald's across
Europe.
* In a meeting last week between Greenpeace and McDonald's, the company did not deny that their chicken is fed on Amazon Soya. Greenpeace first asked McDonald's to account for their chicken feed three months ago.
(2) A copy of the "Eating up the Amazon' is available on:
http://www.greenpeace.org/international/press/reports/eating-up-the-amazon
A shorter crime file, based on the report:
http://www.greenpeace.org/international/press/reports/amazon-soya-crime-file
(3) Cargill, together with Archer Daniels Midland (ADM) and Bunge, controls 60% of soya production in Brazil and more than three-quarters of Europe's soya crushing industry that supplies soya meal and oil to the animal feed market.
(4) Nature, 23rd March 2006.
Greenpeace
Greenpeace exists because this fragile earth deserves a voice.
Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace.
Carbon Market Watch: Going For Green - Is The Paris Olympics Winning The Race Against The Climate Clock?
New Zealand Defence Force: NZDF Working With Pacific Neighbours To Support Solomon Islands Election
UN News: Ceasefire The Only Way To End Killing And Injuring Of Children In Gaza
ICHRP: US-Japan-Philippines Trilateral Summit Makes The Philippines A Battlefield For US-China Conflict
East West Center: Environmental Journalist Alexander Kaufman Receives East-West Center’s Inaugural Melvin M.S. Goo Writing Fellowship
Compassion in World Farming: Octopus Farm Must Be Stopped, Say Campaigners