World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Swire Announces Rebranding Of Shipping Lines


Swire Announces Rebranding Of Shipping Lines

SYDNEY, Oct. 9/MediaNet International-AsiaNet/--

The China Navigation Co Ltd (CNCo) has announced plans to consolidate the majority of its liner shipping services under a new entity, Swire Shipping Ltd, a new company recently incorporated in the United Kingdom. The service framework and existing network of management offices will not be affected by this change.

Under the new entity, Swire Shipping will become the new brand, meaning that the current brands APIL, Chief Container Service, Crocodile Line, Indotrans, Indotrans Pacific and New Guinea Pacific Line will be retired. The Bank Line will be temporarily retained as a sub-brand before being gradually phased out during the course of 2007.

Greater Bali Hai, NGPL Japan South Pacific Line and Tasman Orient Line are not included in this brand rationalisation due to separate shareholding structures, and will continue to trade under their current names.

Mr Ulrich Stelling, chief executive officer of Swire Shipping, said the incorporation was the formalisation of an arrangement in place for some time, whereby Swire Shipping was used as an umbrella brand for the various shipping services.

“Our services, which span the globe, will operate under one united brand, giving customers greater clarity as to the breadth of our services,” Mr Stelling commented.

“In making this decision, we recognise the commercial value and customer loyalty attached to the retiring brands. We believe, however, that the attributes that have made these services so successful will be enhanced by the re-branding.”

The establishment of Swire Shipping Ltd will complete Swire’s global service integration project which, since 2003, has seen the acquisition of Indotrans and The Bank Line, and the introduction of several new trades.

In 2004-05 Swire Shipping launched two new services: Indotrans Pacific, linking key Australian east coast and New Zealand ports with ports on the west coast of Canada and the United States; and Indotrans Asia, linking Southeast Asia and Papua New Guinea with the South Pacific Islands.

In May this year, Swire Shipping announced that Indotrans Asia would form part of the new Indotrans Eastabout Round The World (RTW) service.

“This consolidation of services underscores Swire’s long-term commitment to multipurpose liner shipping services and the consistent quality of services and expertise we have been offering, and will continue to offer, to our customers,” Mr Stelling said.

Ends


© Scoop Media

 
 
 
 
 
World Headlines

 

Preliminary Results: MH17 Investigation Report

The Joint Investigation Team (JIT) is convinced of having obtained irrefutable evidence to establish that on 17 July 2014, flight MH-17 was shot down by a BUK missile from the 9M38-series. According to the JIT there is also evidence identifying the launch location that involves an agricultural field near Pervomaiskyi which, at the time, was controlled by pro-Russian fighters. More>>

ALSO:

At The UN: Paris Climate Agreement Moves Closer To Entry Into Force

The Paris Agreement on climate change moved closer toward entering into force in 2016 as 31 more countries joined the agreement today at a special event hosted by United Nations Secretary-General Ban Ki-moon. More>>

ALSO:

ALSO:

Gordon Campbell: On The End Game In Spain (And Other World News)

The coverage of international news seems almost entirely dependent on a random selection of whatever some overseas news agency happens to be carrying overnight... Here are a few interesting international stories that have largely flown beneath the radar this past week. More>>

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>

ALSO:

Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>

ALSO:

Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news