World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Americans Leads the World in Car Ownership

www.nielsen.com

News Release
For Immediate Release


AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP IN ABSOLUTE NUMBER OF CARS OWNED

AUTOMOTIVE MANUFACTURERS TAP INTO THE ENORMOUS CHINA MARKET DEVOTING CLOSE TO HALF THE REGION’S AUTOMOTIVE ADVERTISING SPEND


May 7, 2007, Auckland – As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Panorama study published by The Nielsen Company.

As the Study reveals, nearly nine in 10 Americans claim to own a car, representing 190.3MM people, making it the world’s largest in terms of car penetration and absolute numbers. Further, the USA has enjoyed an increase of eight percentage points in penetration over the past 5 years – the highest recorded growth globally. Saudi Arabia follows the USA with the second highest car ownership (86%)[According to Global TGI, Nielsen’s worldwide media partner]. (Chart 1)

In the Asia Pacific region, New Zealand, South Korea and Australia have the highest automotive ownership in the region, at 82 percent, 74 percent and 70 percent respectively. Car penetration in New Zealand ranks third after the USA and Saudi Arabia. Australia and Malaysia have enjoyed increases of seven percentage points over the past 5 years outperforming the other markets where year on year car penetration has remained quite stable.

The real opportunity lies with the two fastest growing countries: India and China. While having seemingly low penetration, India (9%) and China (6%) rank among the world’s top markets in absolute numbers of cars owned. (Chart 2, 2.1)

“With these kinds of numbers, China’s market for car parts and accessories is already huge, and car manufacturers will be tapping into that potential. In addition, with current penetration sitting at the world’s lowest, the opportunity to entice the emerging and growing affluent Chinese consumers into car ownership is immense,” said Mr Richard Basil-Jones, Managing Director, Asia Pacific, Nielsen Media Research, The Nielsen Company. “And because of China’s size, increasing penetration by one or two percent would bring tremendous rewards for the automotive industry.”

According to Nielsen’s Advertising Information Service, the world’s car manufacturers invested a sizeable US$1.85billion on advertising in China alone in 2006 – amounting to nearly half the region’s total automotive advertising - to grow their share of the country’s valuable, and burgeoning, car market.

“Affordability is obviously a consideration in some countries: as economies rebound, people are likely to indulge themselves by acquiring a car or upgrading to a new model,” commented Basil-Jones.

In total, automotive and related companies spent over US$3.95 billion on advertising in 2006, of which China took the lion’s share of 47 percent, followed by Australia (17%), India (15%) and South Korea (6%). Car manufacturers invested the least in the Philippines, spending only US$27MM on advertising in 2006. (Chart 3)

The top 10 car brands contributed to one half of the total automotive advertising expenditure in 2006 with Toyota, the region’s biggest advertiser in automotive-related advertising in 2006, spending US$292MM, followed at a distant second by Hyundai ($197MM) and Nissan ($154MM) in third place.

See... Release and Charts (PDF)

© Scoop Media

 
 
 
 
 
World Headlines

 

Breaking: Israel Shelling Beit Hanoun Hospital

The Israeli military have started to shell and shoot at Beit Hanoun hospital. There are still 61 medical staff and civilians, three patients and two International Solidarity Movement volunteers trapped inside. More>>

UN: Urgent Action To End Female Genital Mutilation UN: Urgent Action To End Female Genital Mutilation

New UN data shows need for urgent action to end female genital mutilation, child marriage More>>

World News: SRI LANKA: Justice Denied To Two Child Victims Of Rape
There have been reports of an alleged abduction and rape of an eleven-year-old girl by a group of Navy officers, and of another nine-year-old girl treated in a similar manner. More>>

‘Global Epidemic’ Of Anti-Semitism NGO Urges UN To Condemn ‘global Epidemic’ Of Anti-Semitism

French riot police officers face rioters in Sarcelles, a suburb north of Paris, on July 20, 2014. More>>


IDF Falsifies Photograph To Justify Bombing El-Wafa Hospital IDF Falsifies Photograph To Justify Bombing El-Wafa Hospital

On the 21st July at 2:17 PM, the IDF spokesperson released an image on twitter showing an aerial picture of a building marked as ‘Al-Wafa’ hospital. In the image there is a red circle, which they designated as the location from which a M75 rocket was ... More>>

MH17: Black Boxes Recovered by Malaysian Government

'Following the agreement Prime Minister Najib Razak brokered with rebel leaders, Malaysia has taken custody of flight MH17's black boxes. As the Prime Minister said, they will be passed to the international investigation team for analysis. More>>

ALSO:


Gaza Update On 15th Day Of The Israeli Offensive

Dozens of Palestinian Civilians Killed or Wounded as Israeli Forces Attack Apartment Buildings, Mosques, Hospitals and Schools; White Phosphorous Bombs and Flechette Shells Fired by Israeli Forces in Border Areas... More>>

Al Jazeera: Egypt Verdict Defies Logic And Any Semblance Of Justice

Following today’s verdict in Cairo, Al Jazeera English managing director Al Anstey said: “Today three colleagues and friends were sentenced, and will continue behind bars for doing a brilliant job of being great journalists. More>>


Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news