World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Americans Leads the World in Car Ownership

www.nielsen.com

News Release
For Immediate Release


AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP IN ABSOLUTE NUMBER OF CARS OWNED

AUTOMOTIVE MANUFACTURERS TAP INTO THE ENORMOUS CHINA MARKET DEVOTING CLOSE TO HALF THE REGION’S AUTOMOTIVE ADVERTISING SPEND


May 7, 2007, Auckland – As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Panorama study published by The Nielsen Company.

As the Study reveals, nearly nine in 10 Americans claim to own a car, representing 190.3MM people, making it the world’s largest in terms of car penetration and absolute numbers. Further, the USA has enjoyed an increase of eight percentage points in penetration over the past 5 years – the highest recorded growth globally. Saudi Arabia follows the USA with the second highest car ownership (86%)[According to Global TGI, Nielsen’s worldwide media partner]. (Chart 1)

In the Asia Pacific region, New Zealand, South Korea and Australia have the highest automotive ownership in the region, at 82 percent, 74 percent and 70 percent respectively. Car penetration in New Zealand ranks third after the USA and Saudi Arabia. Australia and Malaysia have enjoyed increases of seven percentage points over the past 5 years outperforming the other markets where year on year car penetration has remained quite stable.

The real opportunity lies with the two fastest growing countries: India and China. While having seemingly low penetration, India (9%) and China (6%) rank among the world’s top markets in absolute numbers of cars owned. (Chart 2, 2.1)

“With these kinds of numbers, China’s market for car parts and accessories is already huge, and car manufacturers will be tapping into that potential. In addition, with current penetration sitting at the world’s lowest, the opportunity to entice the emerging and growing affluent Chinese consumers into car ownership is immense,” said Mr Richard Basil-Jones, Managing Director, Asia Pacific, Nielsen Media Research, The Nielsen Company. “And because of China’s size, increasing penetration by one or two percent would bring tremendous rewards for the automotive industry.”

According to Nielsen’s Advertising Information Service, the world’s car manufacturers invested a sizeable US$1.85billion on advertising in China alone in 2006 – amounting to nearly half the region’s total automotive advertising - to grow their share of the country’s valuable, and burgeoning, car market.

“Affordability is obviously a consideration in some countries: as economies rebound, people are likely to indulge themselves by acquiring a car or upgrading to a new model,” commented Basil-Jones.

In total, automotive and related companies spent over US$3.95 billion on advertising in 2006, of which China took the lion’s share of 47 percent, followed by Australia (17%), India (15%) and South Korea (6%). Car manufacturers invested the least in the Philippines, spending only US$27MM on advertising in 2006. (Chart 3)

The top 10 car brands contributed to one half of the total automotive advertising expenditure in 2006 with Toyota, the region’s biggest advertiser in automotive-related advertising in 2006, spending US$292MM, followed at a distant second by Hyundai ($197MM) and Nissan ($154MM) in third place.

See... Release and Charts (PDF)

© Scoop Media

 
 
 
 
 
World Headlines

 

Gordon Campbell: On Britain's Pleas For Mercy

So… Boris Johnson is promising that he won't be holding a snap general election, if he's chosen as the next UK Conservative Party leader. Reportedly, he is even making that promise a feature of his leadership campaign, since a vote for Boris would therefore mean (wink wink) that his colleagues wouldn't have to risk their jobs and face the wrath of the British public until 2020. More>>

ALSO:

Gordon Campbell: On The Aftermath Of Brexit

Be careful of what you ask for. Now that it has woken up from its Brexit victory hangover, is Britain acting as if it has just won the World Cup? Hardly. More>>

ALSO:

UK Labour Statement: The Shooting Of MP Jo Cox

Jeremy Corbyn MP, Leader of the Labour Party said: “The whole of the Labour Party and Labour family - and indeed the whole country - will be in shock at the horrific murder of Jo Cox today. Jo had a lifelong record of public service and a deep commitment to humanity." More>>

ALSO:

Wellington.Scoop: Rainbow Colours On MFC In Sympathy For Florida Killings
Wellington’s Michael Fowler Centre will be lit in colours of the rainbow Monday as a gesture of support for the LGBTI victims of the Pulse nightclub attack in Orlando, Florida. More>>

ALSO:

Gordon Campbell: On How Obama’s Supreme Court Choice Says Everything (Bad) About His Presidency

Nothing has epitomised the presidency of Barack Obama quite like his Supreme Court nominees. Time and again, Republican presidents will blithely nominate right wing ideological extremists (Antonin Scalia, Samuel Alito, Clarence Thomas) who only sometimes misfire and turn out to be liberals in disguise (David Souter). Yet Obama has consistently skipped over the judicially qualified liberals and gone for a succession of centrists... More>>

ALSO:

Turkey: UN Secretary-General On The Terrorist Bombing In Ankara

The Secretary-General condemns the terrorist attack in Ankara earlier today. According to the latest reports, the explosion in the Kizilay district killed and wounded dozens of people. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news