World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Tourism Solomon Islands Increasing Marketing Onlin


Tourism Solomon Islands Intends To Increase Marketing Online

The Solomon Islands Visitors Bureau (SIVB) is intending to boost its marketing and promotions to the outside world through the internet.

The plan was announced in the SIVB's 2007-2010 strategic plan which was approved by the Board of Directors at its Meeting on August 30.

The Strategic Plan document was the result of five months of research, write-up, and review by officers of the Bureau and it is designed to provide a road map for the Bureau over the next three years.

The Strategic Plan document spells out the Bureau's tourism goals and objectives for the next three years and how it plans to achieve those goals and objectives during the planning period.

The bureau's general manager Michael Tokuru said the bureau's immediate task now is to sell the Strategic Plan to key players and major stakeholders in the tourism sector.

Mr Tokuru said the bureau would do this by conducting group presentations, briefing and workshops in the coming weeks.

"One of the key strategies for the Bureau under its Strategic Plan 2007-2010 is to increase its internet marketing and promotion capabilities," Mr Tokuru said.

He said that would involve further upgrading of its existing website and manpower capabilities to facilitate the increase in internet marketing and promotion during the planning period.

Under its Strategic Plan 2007-2010, the SIVB will register and use the trade name "Tourism Solomon Islands" and it will now use its revised destination brand name and tagline "Solomon islands - Discover Somewhere Different".

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

'Very Concerned' After Court Ruling: UNHRC On Transfer Of 267 People From Australia To Nauru

Most of these people were reportedly brought to Australia from Nauru to receive medical treatment and are in a fragile physical and mental state. The group includes more than 12 women and at least one child who have allegedly suffered sexual assault or harassment while in Nauru. The group also includes 37 children born in Australia. More>>

ALSO:

Sanctions To Be Lifted: NZ Welcomes Implementation Of Iran Nuclear Deal

Duty Minister Nikki Kaye has welcomed the next stage in the historic nuclear deal between Iran, the Five Permanent (P5) members of the United Nations Security Council, and Germany... “New Zealand has now started the domestic process for removing the UN sanctions." More>>

ALSO:

Pre-Davos Reports: 62 People Own Same Wealth As Half The World

Runaway inequality has created a world where 62 people own as much wealth as the poorest half of the world’s population – a figure that has fallen from 388 just five years ago, according to an Oxfam report published today ahead of the annual gathering of the world’s financial and political elites in Davos.. More>>

ALSO:

Jakarta: UN Secretary-General On Attacks

The Secretary-General condemns the bombings and gun attacks in Jakarta today... there is absolutely no justification for such acts of terrorism. He hopes the perpetrators of today's attacks will be swiftly brought to justice. More>>

ALSO:

Werewolf: America, The Gated

How, in a global metropolis like New York, do you write about immigration as a problem to be solved? And yet immigration is a hot button issue among those fighting to break away from the unruly clump of starters in the race for Republican nominee. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news