World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


WFP Holding Global Hunger Awareness Video Comp


UN agency holding video contest to raise awareness about global hunger

The United Nations World Food Programme (WFP) is inviting filmmakers, students and other Internet users to take part in a new international competition called "Hunger Bytes" in which contestants are asked to make the best short "viral video" that raises awareness about the subject of global hunger.

The five most compelling video clips of between 30 and 60 seconds in length that are submitted to WFP will be highlighted on YouTube, and the video that enjoys the most views by World Food Day on 16 October next year will be deemed the winner and then given the chance to visit and film one of the agency's relief operations.

Participants will be encouraged to boost their chances of winning by sharing the web links on blogs and on social networking sites such as Facebook and MySpace.

To give filmmakers an idea of what they can do, WFP has also produced its own 30-second video in which participants at a competitive eating contest are shown in slow motion wolfing down hot dog after hot dog before a message reminds viewers that "850 million go to bed hungry every night... Share."

Launching the contest today at WFP headquarters in Rome, the agency's Director of Communications and Public Policy Strategy Nancy Roman said the concept was borne out of concern about how global hunger is often an ignored crisis.

"For those of us doing the day-in, day-out, backbreaking work of getting food to hungry people, it's sometimes discouraging how few people understand that hunger stalks and kills a child every five seconds," Ms. Roman said.

The agency is also calling on the world's Internet users to help it in another way during the Thanksgiving holiday period in the United States, by clicking on an increasingly popular game in which a website donates the cash equivalent of 10 grains of rice to WFP for every vocabulary question answered correctly by participants.

Since FreeRice.com began on 7 October, more than 3 billion grains of rice have been donated, enough to feed more than 150,000 people for one day. Yesterday it set a one-day record when over 218 million grains were donated. An Internet monitor also found that FreeRice was the most popular humanitarian website for the week ending Saturday, capturing one of every eight visitors to websites in that category.

The website's creator, the US fundraising pioneer John Breen, has already been able to give WFP a cheque for $100,000 that will be used to provide food rations for an estimated 26,000 refugees from Myanmar who are currently living in Bangladesh.

FreeRice relies on payments from companies that place advertisements on the site to underwrite its donations to WFP, the world's largest humanitarian agency. Last year the agency provided food to 88 million people, mainly women and children, in 78 countries.

ENDS

More: Latest World News | Top World News | World Digest | Archives

© Scoop Media

 
 
 
 
 
World Headlines

 

At The UN: Paris Climate Agreement Moves Closer To Entry Into Force

The Paris Agreement on climate change moved closer toward entering into force in 2016 as 31 more countries joined the agreement today at a special event hosted by United Nations Secretary-General Ban Ki-moon. More>>

ALSO:

ALSO:

Gordon Campbell: On The End Game In Spain (And Other World News)

The coverage of international news seems almost entirely dependent on a random selection of whatever some overseas news agency happens to be carrying overnight... Here are a few interesting international stories that have largely flown beneath the radar this past week. More>>

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>

ALSO:

Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>

ALSO:

Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>

ALSO:

Gordon Campbell: On Bidding Bye Bye To Boris

Boris Johnson’s exit from the contest for Conservative Party leadership supports the conspiracy theory that he never really expected the “Leave” option to win the referendum – and he has no intention now of picking up the poisoned chalice that managing the outcome will entail... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news