World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


(PRODUCT)RED Campaign Reaches $50 Million Mark

UN-backed (PRODUCT)RED campaign reaches $50 million contribution mark

The United Nations-supported (PRODUCT)RED initiative has received more than $50 million in contributions since its inception last year, bolstering the efforts of the Global Fund to Fight AIDS, Tuberculosis and Malaria, organizers announced today.

Since being launched in 2006 by Bono and Bobby Shriver, (PRODUCT)RED has become on of the largest consumer-based fundraising efforts by the private sector for a international humanitarian issue, and has become a significant source of income for the Fund, which seeks to raise $6-8 billion yearly to fight AIDS, TB and malaria.

"(PRODUCT)RED has brought about a major change in the way the private sector contributes to global causes," said Michel Kazatchkine, Executive Director of the Fund, which was created in 2002. "The contributions of (PRODUCT)RED partners have already enabled hundreds of thousands of people to benefit from AIDS treatment, prevention and care."

The campaign was established to ensure a sustainable flow of private sector funds to the Fund, and also seeks to raise awareness of the African AIDS crisis.

All contributions, with no overhead, by its partners - the Gap, Hallmark, Apple, Motorola, Emporio Armani, American Express and Converse - are sent directly to the Fund to be invested in HIV/AIDS programmes in Africa.

Income generated by (PRODUCT)RED has already been distributed for grants in Rwanda, Swaziland and Ghana, focusing on women and children's health.


More: Latest World News | Top World News | World Digest | Archives

© Scoop Media

World Headlines


Rohingya Muslims Massacred: Restrictions On Aid Put 1000s At Risk

Amnesty: The Myanmar authorities’ restrictions on international aid in Rakhine state is putting tens of thousands of lives at risk in a region where mainly Rohingya people are already suffering horrific abuses from a disproportionate military campaign. More>>


Werewolf: Gordon Campbell On North Korea, Neo-Nazism, And Milo

With a bit of luck the planet won’t be devastated by nuclear war in the next few days. US President Donald Trump will have begun to fixate on some other way to gratify his self-esteem – maybe by invading Venezuela or starting a war with Iran. More>>


Victory Declared: New Stabilisation Funding From NZ As Mosul Is Retaken

New Zealand has congratulated the Iraqi government on the successful liberation of Mosul from ISIS after a long and hard-fought campaign. More>>

Gordon Campbell: On The Current US Moves Against North Korea

If Martians visited early last week, they’d probably be scratching their heads as to why North Korea was being treated as a potential trigger for global conflict... More>>


Gordon Campbell: On The Lessons From Corbyn’s Campaign

Leaving partisan politics aside – and ignoring Jeremy Corbyn’s sensational election campaign for a moment – it has to be said that Britain is now really up shit creek... More>>


  • Pacific.Scoop
  • Cafe Pacific
  • PMC