World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

Increased Support for Obama after Viewing New Ad

Republicans and Independents Increase Support for Obama after Viewing New Ad

Flemington, NJ, June 24, 2008 – Results from a new national study among 303 self-reported Democrats, Republicans and independents revealed that Republicans and Independents increased their support for Senator Barack Obama after viewing his new ad.

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) during June 23-24, to obtain Americans’ perceptions of a new Barack Obama ad titled “The Country I Love.”

While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions regarding their support for Barack Obama. To view detailed results and believability curves, go to: www.mediacurves.com

Among the study findings:

If the 2008 Presidential Election was held today who would you vote for?


Prior to Viewing Obama’s Ad

Democrats
Barack Obama 75%
John McCain 5%
Don't Know 20%

Republicans
Barack Obama 10%
John McCain 72%
Don't Know 18%

Independents
Barack Obama 43%
John McCain 30%
Don't Know 27%


After Viewing Obama’s Ad

Democrats
Barack Obama 76%
John McCain 5%
Don't Know 19%

Republicans
Barack Obama 14%
John McCain 71%
Don't Know 15%

Independents
Barack Obama 47%
John McCain 26%
Don't Know 27%

Which of the following best describes your overall opinion of Barack Obama?

Prior to Viewing Obama’s Ad

Republicans
Very Favorable 5%
Mostly Favorable 24%
Mostly Unfavorable 39%
Very Unfavorable 32%

After Viewing Obama’s Ad

Republicans
Very Favorable 8%
Mostly Favorable 30%
Mostly Unfavorable 34%
Very Unfavorable 28%


* Among political parties, the emotions most felt by Democrats while watching the ad were “hopeful” (50%) and “skeptical” (15%), compared to Republicans, who reported “skeptical” (45%) and “hopeful” (16%) as the emotions most felt, and independents who reported “skeptical” (29%) and “hopeful” (27%) as the emotions most felt.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

Werewolf: Gordon Campbell On North Korea, Neo-Nazism, And Milo

With a bit of luck the planet won’t be devastated by nuclear war in the next few days. US President Donald Trump will have begun to fixate on some other way to gratify his self-esteem – maybe by invading Venezuela or starting a war with Iran. More>>

Victory Declared: New Stabilisation Funding From NZ As Mosul Is Retaken

New Zealand has congratulated the Iraqi government on the successful liberation of Mosul from ISIS after a long and hard-fought campaign. More>>

Gordon Campbell: On The Current US Moves Against North Korea

If Martians visited early last week, they’d probably be scratching their heads as to why North Korea was being treated as a potential trigger for global conflict... More>>

ALSO:

Gordon Campbell: On The Lessons From Corbyn’s Campaign

Leaving partisan politics aside – and ignoring Jeremy Corbyn’s sensational election campaign for a moment – it has to be said that Britain is now really up shit creek... More>>

ALSO:

Another US Court: Fourth Circuit Rules Muslim Ban Discriminatory

ACLU: Step by step, point by point, the court laid out what has been clear from the start: The president promised to ban Muslims from the United States, and his executive orders are an attempt to do just that. More>>

ALSO: