Law Firms Lag Behind Corporate Sites
Law Firms Lag Behind Corporate Sites - US Report Shows
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An American report shows that although law firms are far more focused on the Internet than they were a few years ago, experts say many still have a lot to learn about marketing themselves online, and that their websites could use improvement.
Some law firms, for instance, feature streaming video, podcasts, RSS feeds and law blogs on their websites as a matter of course. But a surprising number of major players don't, lagging considerably behind the marketing efforts of their corporate counterparts. The report from AmLawDaily said that many law firm sites still treat their law firms like brochures, showing they are not very client-sensitive. The report is carried on LawFuel.co.nz.
Considering the size of some of the firms in the top, say, 250, there are still law firms of substantial size that have relatively poor Web site offerings, surprisingly poor Web sites," says Stephen Roussan, president of Web development firm ICVM, which has worked with Kirkland & Ellis, Simpson Thacher & Bartlett, and Stroock & Stroock & Lavan, among others, to redesign their sites.
"If you compared the top 250 law firm Web sites against another 250 corporate or financial services firms of similar size, [you would find] that as a whole, the law firm group would lag behind in terms of the depth and quality of their Web sites."