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Firm to Report Real-Time Biden-Palin Reactions

Research Firm to Report Americans' Real-Time Reactions to Biden-Palin Face-off

Flemington, NJ, October 1, 2008 - HCD Research, Inc. announced today that it will conduct a study using text messaging and web tools to obtain Americans' real-time responses to key issues during tomorrow night's vice presidential debate between Senator Joe Biden and Senator Sarah Palin.

The study, which will be hosted on the firm's web site, is being conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO), among self-reported Republicans, Democrats and independents.

HCD Research will give participants the opportunity to use their cell phones or the web as response tools to provide their opinions on which candidate is winning the debate regarding key issues facing the country.

The text messaging option will be conducted through a new text message real-time polling system that allows participants to respond to a series of questions while viewing the debate.

In addition, participants will have the option of responding using a web tool. A notification message regarding the study will appear in the participant's inbox. If they choose to respond using this method, they will open a window, which will allow them to respond to each question as it is sent out to participants.

Individual questions will be sent out on specific issues as they are addressed during the debate. Participation will be prompted to respond throughout the entire broadcast of the debate. The company expects approximately 2,000 participants during the debate.

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.


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