Flemington, NJ, November 6, 2009
A new media study among 303 viewers of a news clip about a cross-dressing student who was sent home because of a dress code violation revealed that half of the viewers (61%) reported that they thought the school's actions were appropriate.

The study was conducted by HCD Research using its MediaCurves.com website on November 6 to obtain viewers' perceptions of the recent story about the cross dressing in school controversy. To view interest curves and detailed results go to: http://http://www.mediacurves.com.

Over one-third of viewers (37%) thought that the school's actions were an act of discrimination and 55% said that if they were in high school they would support having this student attend their school. Furthermore, the majority of viewers (55%) thought that there should be no difference in the treatment of this case and the treatment of students who wear head coverings associated with religious practices.

Among the findings:

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Please see attached link for survey results:
http://img.scoop.co.nz/media/pdfs/0911/HCDschoolsurvey.doc

ENDS