World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


Americans Say Jackson, Woods Coverage Excessive

Americans Say Jackson’s Death and Woods’ Affairs Received Excessive Media Coverage

-- Majority reported Prince William’s engagement and WikiLeaks are receiving appropriate coverage --

Flemington, NJ, December 20, 2010 – A new national media study among 1,312 Americans revealed that the majority of respondents indicated that Michael Jackson’s death and Tiger Woods’ affairs have received too much media coverage compared to other events, such as WikiLeaks, Prince William’s engagement, the ground zero Mosque/Community Center and the trapped Chilean miners.

The study was conducted by HCD Research and reported on its® website during December 14-16, to obtain Americans’ perceptions of recent and past media events with regard to the amount of media coverage they received.

/ Too much Coverage / Appropriate Coverage / Not Enough Coverage
Tiger Woods Affairs / 81% / 17% / 2%
Death of Michael Jackson / 63% / 36% / 2%
Governor Stanford / 36% / 57% / 6%
Prince William’s Engagement / 33% / 63% / 4%
NYC Mosque/Community Center / 27% / 51% / 22%
Death of Gary Coleman / 24% / 67% / 10%
Gulf Oil Spill / 17% / 61% / 23%
WikiLeaks / 15% / 67% / 18%
Trapped Miners in Chile / 14% / 78% / 9%
U.S Economic Recession / 14% / 58% / 28%
2010 World Cup / 12% / 75% / 13%
September 11th Attack / 12% / 71% / 19%
Elizabeth Edwards / 11% / 77% / 13%
Earthquake in Haiti / 10% / 71% / 19%
Bernie Madoff Coverage / 7% / 79% / 14%
Iranian Election Demonstrations / 7% / 61% / 33%
Indian Ocean Tsunami / 3% / 79% / 18%
Death of Farrah Fawcett / 5% / 56% / 39%

While the majority of respondents (63%) reported that Michael Jackson’s death received too much media coverage, a greater majority (81%) reported that the Tiger Woods’ affairs received too much coverage. Among the recent media topics, the majority of respondents (63%) indicated that Prince William’s engagement was receiving the appropriate coverage, and the majority of respondents (67%) also reported that WikiLeaks was receiving the appropriate coverage.


You can also receive updates from by following us on Twitter: and Facebook:

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at or call HCD Research at 908-788-9393.® ( is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.


© Scoop Media

World Headlines


Gordon Campbell: On The Chemical Weapons Attack (and Response) In Syria

The past week’s headlines about the chemical attacks in Syria – and the military response by the US, France and Britain – have tended to overshadow a few of the downstream outcomes. More>>


North Korea: CTBTO Statement On Disarmament

I welcome the announcement by the Democratic People's Republic of Korea (DPRK) to halt its nuclear testing programme and to dismantle the test site. This is a strong signal and an important step in the right direction. More>>


Pacific Moves: China, Vanuatu And Australia

Washington’s vigilant deputy, doing rounds on the beat in the Pacific, has been irate of late. The central issue here is the continuing poking around of China in an area that would have been colloquially termed in the past “Australia’s neighbourhood”. More>>


Diplomatic Madness: The Expulsion of Russian Diplomats

How gloriously brave it seemed, some 23 nations coming together like a zombie collective to initiate a fairly ineffectual action in of itself: the expulsion of Russian diplomats or, as they preferred to term it, intelligence operatives. More>>


Campbell On: the US demonising of Iran

Satan may not exist, but the Evil One has always been a handy tool for priests and politicians alike. Currently, Iran is the latest bogey conjured up by Washington to (a) justify its foreign policy interventions and (b) distract attention from its foreign policy failures. More


  • Pacific.Scoop
  • Cafe Pacific
  • PMC