National Post-Election Survey Measures Impact of LGBT Issues

Cultural Sea Change

National Post-Election Survey Measures Impact of LGBT Issues

Greenberg Quinlan Rosner is pleased to announce the release of a post-election survey commissioned by the Human Rights Campaign exploring the role that LGBT issues played in the 2012 elections. In the months and years leading up to the election, conservatives put marriage amendments on ballots across the US, hoping to influence turnout and shape the electorate. In 2012, their wishes were granted, but not in a fashion they might have hoped. Consider the following:

• Voters who turned out last Tuesday support marriage equality by an 11-point margin (50 to 39 percent), nine points higher than the margin that elected Barack Obama.
• Support for equality is particularly high in the “New America” that helped reelect the President: 55 percent of African American voters and 57 percent of Hispanic voters are in favor.
• Equality was FAR more important to Obama voters (42 percent) than to Romney voters (23 percent). Indeed, among voters who described gay rights as important to their vote, Obama won 62 to 34 percent.
• Eight years after the marriage issue was (wrongly) blamed for the Kerry loss, only 2 percent of voters who voted against the President mentioned “gay marriage.” An equal number of voters (2 percent) say they voted against Romney because he opposed gay marriage.
You can read the full memo and frequency questionnaire here.

ENDS

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