World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

Britain Judged Number 1 For Soft Power

DATE IN 14PT BOLD

Britain Judged Number 1 For Soft Power

The United Kingdom has been given the world’s top rating by the international magazine Monocle for its use of Soft Power.

Soft Power is a term coined in the 90s to describe how a country uses its influence without arms or bribes by employing its cultural influence.

The magazine singles out everything from Harry Potter to the new James Bond movie to give Britain its top ranking. By contrast it says the United States has slipped from number one because of an introspective year caused by internal politics and the US elections.

Monocle reserves its greatest praise for the London Olympics. It says the event was a brilliant advert for the rest of the world to see.

The magazine goes on to say: The Britain that the country has become was best summed up in the opening ceremony of the Olympic Games. It was also a brilliant advert to the rest of the world – shown for free in pretty much every country.”

The British High Commissioner to New Zealand ,Mrs Vicki Treadell is delighted with the Number One ranking .She says “This is welcome news and caps a great year for the UK. It is also testament to the UK’s ability to put on a great series of events. But, more importantly, it reflects our contribution more widely and our commitment across key global agenda issues where our activist approach is based around a core set of values that we uphold.”

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

Le Pen Beaten: English Congratulates Macron On French Election Win

Prime Minister Bill English has this morning congratulated Emmanuel Macron on his victory in the French presidential election. More>>

ALSO:

Gordon Campbell: On The French Election Result

Macron is shaping as the third major test case, after Bill Clinton, after Tony Blair – on whether the aim of ‘progressive social policy’ and realities of ‘neo-liberal economic settings’ can be made to credibly co-exist within the same sentence, let alone within the decrees from the Elysee Palace. More>>

Werewolf: The Maverick On Moloka’i

Monday, April 17 was Moloka’i’s turn for some face-to-face time with Tulsi Gabbard, who is part Samoan and part haole (pakeha), a practising Hindu, and a Middle East combat veteran. More>>

Gordon Campbell: On The Snap Election In Britain

The election call is entirely opportunistic and self-serving and will – regardless of the outcome – put Britain in a worse negotiating position for managing its Brexit. More>>

Turkey: Observers Say Erdogan’s Constitutional Referendum Flawed

Lack of equal opportunities, one-sided media coverage and limitations on fundamental freedoms created unlevel playing field in Turkey’s constitutional referendum, international observers say. More>>

ALSO:

Westminster: NZ PM Condemns London Attack

“London is a place many thousands of New Zealanders have visited and called home, and where many more have friends and family based, so this attack feels very close to home,” Mr English says. More>>

ALSO: