World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


WACC, IFJ To Strengthen Gender-Ethical Journalism

28 November 2012

WACC And IFJ Launch Resource Kit To Strengthen Gender-Ethical Journalism

Promoting fair gender portrayal within media houses and the journalistic profession

The World Association for Christian Communication (WACC) and the International Federation of Journalists (IFJ) today launch a new resource to promote gender ethical journalism.

The Learning Resource Kit for Gender-Ethical Journalism and Media House Policy is the outcome of a project launched in July 2011 to promote fair gender portrayal within media houses and the journalistic profession.

The kit draws from the insights of media practitioners, educators and communication researchers from Africa, Asia, the Caribbean, Europe, Latin America, North America and Pacific. It brings together practical guidelines to enhance women’s representation in media content and encourage dialogue within media structures and self-regulatory bodies together with civil society groups.

The editors note that “portraying gender in a fair and ethical manner will only occur when it becomes a concern for everyone in the newsroom and beyond. Journalists, photographers, news editors, camerawomen and cameramen, cartoonists, media employers, self-regulatory bodies, journalists’ schools, associations and unions, all have a role to play in ensuring that media become an effective mirror of society. Civil society actors can support this process through monitoring, dialogue and positive partnerships with media”.

The kit is organised in two books. Book 1 concentrates on conceptual issues about gender in news reporting. Book 2 presents gender-ethical thematic guidelines on reporting climate change, disaster, economic news, sexual and reproductive health, human trafficking, peace and security, politics, and sexual violence.

The 2010 Global Media Monitoring Project revealed a global average of barely one woman in every four people was seen, heard or read about in news stories. This is an improvement from 15 years ago when it was less than one in five. However, the pace is slow. “We know that quality journalism is ethical journalism, and that ethical journalism includes full and fair representation of the actions, opinions, concerns and aspirations of women around the world,” comments WACC’s Deputy General Secretary Lavinia Mohr. She hopes that the new resource will help media decision makers, media professionals and engaged media audiences increase the pace of change towards fair representation and portrayal of women in reporting.

“In the past years, the lack of gender balance in news reporting has been one of IFJ's greatest concerns in upholding journalists' ethics,” said IFJ General secretary Beth Costa.
“This resource kit responds to this. It is a unique tool for media professionals, media trainers and media employers to reflect on the way gender is portrayed in the news and think again about the effects biased gender portrayal can have on the public's perception of society.”

The Learning Resource Kit available in Arabic, English, French and Spanish may be downloaded free of charge at www.whomakesthenews.org and www.ifj.org.


More on the publishers
Active in media development for more than 25 years, WACC is an international ecumenical organisation with members in more than 120 countries. WACC has coordinated the Global Media Monitoring Project which every 5 years since 1995 has monitored the output of news journalists, reporters, presenters and announcers on radio, television and print media worldwide from a gender equality perspective.


The IFJ, the world’s largest organisation of journalists, is eager to promote ethical journalism. In 2008 the organization launched the Ethical Journalism Initiative (EJI) to encourage the reconciliation of media professionals with their mission to provide the public with fair, unbiased, well documented news reporting, with a particular focus on fighting against stereotypes and providing fair gender portrayal in news content.


Sharon Bhagwan-Rolls, Executive Director: FemLINKPacific (www.femlinkpacific.org.fj)

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

Russian Hack Job?: White House - Actions In Response To Russian Malicious Cyber Activity & Harassment

President Obama authorized a number of actions in response to the Russian government’s aggressive harassment of U.S. officials and cyber operations aimed at the U.S. election in 2016. More>>


Israel/Palestine: Michael Field - Background To How Israel Nearly Went To War With New Zealand

New Zealand and Senegal managed to get the United Nations Security Council to pass resolution 2334 which said Israel’s settlements in Palestinian territory violate international law and undermine a two-state solution in Israel's conflict with Palestine. More>>

ALSO:


US Indigenous Affairs: How President Obama Has Protected Our Sacred Land

I am very proud to be both Navajo and American. As the President of the Navajo Nation, I’ve dedicated my life to ensuring that, as a Navajo, my story -- and our stories -- are part of our collective American history. Today, I want to share one of those stories with you. More>>

Binoy Kampmark: The Berlin Truck Attack And The Refugee Question

The hard-nosed neo-cons were certainly showing little interest in linking arguments, examining evidence, or even considering elementary logic in the aftermath of the Berlin truck attack near the Gedächtniskirche. With the bodies fresh in the morgue, former US ambassador to the United Nations, John Bolton, peered into the mind of the everyday German, and found teeth chattering fear. More>>


Demonetisation: Gordon Campbell On India’s Huge Socio-Economic Experiment

Without much coverage at all in the West, India has just been engaged for the past few weeks in one of the world’s biggest socio-economic experiments since the Cultural Revolution in China. More>>

Gordon Campbell: On The Death Of Fidel Castro

New Zealand likes to think we played our part – via the 1981 Springbok tour – in bringing the apartheid regime in South Africa to an end… Jacob Zuma treated the death of Fidel Castro at the weekend as an occasion to pay a heartfelt tribute to the thousands of Cuban soldiers who travelled across the world to inflict the first significant military defeat on the forces of white supremacy. More>>

ALSO:

Gordon Campbell: On The US Election Home Stretch

Once again at the business end of a US election, the result will hinge on the same old bits of geography as always: the Five Crucial Counties in Ohio, the Two Crucial Counties in Pennsylvania and the I-4 Interstate Corridor in Florida that runs from Tampa Bay through Orlando to Daytona Beach. More>>

ALSO:

Meanwhile:


Get More From Scoop

 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news