World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


No To The Trademark Of Kesakesa Designs

PR03/2013

Friday February 1, 2013
PRESS RELEASE

No To The Trademark Of Kesakesa Designs

The Fiji Women’s Rights Movement strongly objects the attempt made by Fiji Airways to trade the traditional kesakesa design.

According to reports Fiji Airways is moving to trademark 15 motifs which are part of the Fijian culture and have always been available to people and communities.

“FWRM is against any attempts to commercially trademark cultural designs. This move by Fiji Airways directly contravenes national, regional and international norms and standards on protection of societal intellectual property and public good. It is also in direct violation of various articles of the United Nations Declaration on the Rights of Indigenous Peoples, especially Article 31,” said Executive Director Virisila Buadromo.

“This is also a contravention of the Convention on the Elimination of All Forms of Discrimination against Women [CEDAW], as women in Fiji are still the primary producers of such masi designs, and therefore various economic, social and cultural rights of women would be directly and indirectly affected by such an illegal and unethical trademark system”.

While the Movement believes that the use of the traditional designs and the extensive promotion the logo designer received at the launch of the Fiji Airways new look was commendable, this latest action clearly shows how Fiji Airways wants to possess and control culture.

“We strongly urge Fiji Airways to withdraw their application, and urge the Administrator of Trademarks to dismiss their application if it is not withdrawn,” said Buadromo.

“We also urge relevant authorities to create public awareness on this issue which will dissuade other entities from attempting to corporatize public and cultural designs”.

FWRM will be joining the many concerned individuals and organisations in writing a letter to the Administrator of Trademarks.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

World Grossly Ill-Prepared To Deal Ebola Outbreak

Leaders from Sierra Leone and Liberia, the two countries, along with Guinea at the frontlines of the battle against the unprecedented Ebola outbreak in West Africa, urged the General Assembly today ensure the United Nations mounted a stronger, better coordinated response “to end this grave threat to our collective survival.”More>>

ALSO:

  • Save The Children - Save the Children Builds Its First Ebola Treatment Centre
  • Israel’s Netanyahu Warns Against ‘Militant Islam’

    29 September 2014 – From the podium of the General Assembly today Israeli Prime Minister Benjamin Netanyahu warned the world of the grave threat he said it faced from militant Islam’s desire to dominate the planet, be they Sunni extremists or ... More>>

    Deputy PM of Syria Victims Of ISIL Brutality 'Waiting On Us To Act'

    As the Islamic State in Iraq and the Levant (ISIL) militant began carrying their slaughter in the Middle East, “they might have surprised many of the countries present here, but not…us,” the Deputy Prime Minister of Syria told the United Nations General Assembly, underscoring today that the time has come for the world to stand united and tackle the threat head-on.More>>

    Not A Single Child Untouched By Recent Gaza Conflict

    There is not a single child who has not been adversely affected by the recent conflict in Gaza, where children suffer from bedwetting, difficulties in sleeping, nightmares, a loss of appetite, and display more aggressive behaviour at school, an independent United Nations human rights expert said todayMore>>


    Ebola: UN Readies To Start Work As Death Toll Surpasses 3,000

    Ebola response: medical supplies, including protective equipment and essential medicine, are loaded onto trucks at the Lungi International Airport in Freetown, capital of Sierra Leone. Photo: UNICEF/Sulaiman Stephens More>>

    Syria/Iraq: Some 330,000 To Seek Refugee Status

    Asylum-seekers and economic migrants take to the seas, waiting out the dangerous journey in the boat's cramped cargo space. Photo: UNHCR/A. D'Amato More>>

    Guinean Journalists Killed Raising Awareness On Ebola

    The head of the United Nations agency mandated to defend press freedom today deplored the deaths of three journalists killed while reporting on an Ebola aid mission in south-eastern Guinea.>More>>
    Major Milestone In Search For Water On Distant Planets

    Astronomers have found water vapor in the atmosphere of a planet about four times bigger than Earth, in the constellation Cygnus about 124 light years - or nearly 729 trillion miles - from our home planet. In the quest to learn about planets beyond ... More>>

    Get More From Scoop

     
     
     
     
     
    World
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news