Aussie banks’ brand values on the rise

Aussie banks’ brand values on the rise as UK / European Banks falling behind

The latest The Banker / BrandFinance® Banking 500 report released by world leading independent brand valuation consultancy firm, Brand Finance plc shows that the brand values of Australia’s banks have risen significantly over the past year, revealing ANZ as the most valuable banking brand and the highest global gain in the Top 50 banking brands. It rose eleven places, from 50 to 39. The report is an annual study of the world’s biggest banks which are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

The report identifies 14 Australian banks named amongst the most valuable banking brands, with the total of Australia's banking brand values up 27.3% compared to 2012, with ANZ heading up the Australian banking list (valued at USD$5.8b) ranking ahead of Commonwealth Bank (USD$5.29b), NAB (USD$4.98b) and Westpac (USD$4.1b).

In overseas markets, Wells Fargo (USD$26b) has overtaken HSBC (USD$22.8b) to become the world’s most valuable banking brand in 2013 whilst Chase (USD$23.4b) has risen from fifth to second, also overtaking HSBC.

European banks are struggling to emerge strongly from the economic uncertainty of the past four years and the ongoing troubles of the Eurozone hinder any progress. The Brand Finance table league outlines this as there are only five European banks in the top 20 banking brands with North American and Far Eastern making up 10.

On releasing the results, Brand Finance Chief Executive, David Haigh said: “This year’s results suggest that globally the banking crisis is nearly over as both brand ratings and values are rising. While UK banks continue to lag the global recovery in both reputation and brand value, Australian banks are increasing their brand value.”

The Banker / BrandFinance® Banking 500 Most Valuable Australian Banking Brands

World Rank 2013 World Rank 2012 Australia Rank 2013 Brand Brand Value 2013 (USD millions) Brand Rating 2013
39 50 1 ANZ 5,832 AA+
44 42 2 Commonwealth Bank of Australia 5,296 AA+
45 43 3 NAB 4,982 AA+
53 49 4 Westpac 4,108 AA+
83 79 5 Macquarie 2,273 AA
108 101 6 St.George 1,603 AA+
205 186 7 MLC 575 AA-
220 193 8 Colonial First State 535 AA
222 220 9 Bankwest 529 AA-
296 276 10 BT Financial Group 322 AA+
300 NA 11 Suncorp 316 AA-
320 365 12 Bendigo Bank 277 AA-
424 408 13 Bank Of Queensland 196 AA
469 445 14 IOOF 161 A+

The Banker / BrandFinance®Banking 500 Top 10 Most Valuable Banking Brands

Rank 2013 Rank 2012 Brand Domicile Brand Value 2013 (USD millions) Brand Rating 2013
1 2 Wells Fargo US 26,044 AA+
2 5 Chase US 23,408 AAA-
3 1 HSBC UK 22,865 AAA-
4 3 Bank of America US 22,397 AA+
5 6 Citi US 21,677 AA+
6 4 Santander Spain 20,119 AAA-
7 11 ICBC China 19,820 AA+
8 7 American Express US 19,004 AAA-
9 8 BNP Paribas France 18,573 AAA-
10 10 China Construction Bank China 16,949 AA

For the full Brand Finance Banking Brands 2013 list, click here

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About Brand Finance

Brand Finance plc, the world’s leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.

Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Athens, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.

For further information, please visit our website: www.brandfinance.com

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