World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


More People Must Know About Vital UN Work

More People Must Know About Vital UN Work with Support from States, Official Says

New York, Apr 22 2013 7:00PM

United Nations staff members are on the frontlines in such vital endeavours as providing life-saving aid to victims of conflict, vaccinating millions of children and leading the fight to end extreme poverty and violence against women – and their story must be told to the global audience, the Organization’s communications chief said today.

“The role of the Department of Public Information is to tell those stories,” Peter Launsky-Tieffenthal, Under-Secretary-General for Communication and Public Information, told the 114 members of the Information Committee (COI), an intergovernmental body that meets annually to assess progress made by the United Nations in the field of public information.

"For the Department, this is not always an easy task, because, as a truly global organization, we would like to tell our story in as many languages as possible," said Mr. Launsky-Tieffenthal, who is also the Coordinator for Multilingualism at the UN.

He was optimistic, he said, about the meeting the challenges, however, presenting as strategic objectives strengthening cooperation with Member States, coordinating communications throughout the United Nations system, and creating modern, efficient and results-driven communication capacity, on the basis of lessons learned from past experience.

He said that greater fiscal efficiency is being obtained through optimal use of new technologies, including social networks and applications. At the same time, audiences were also being expanded through older technologies, greater multilingualism and partnerships with Member States and the private sector.

China National Radio, he said for example, airs UN Radio’s Chinese language programmes and live link-ups when there is breaking news, including in primetime morning slots. At the same time, the Weibo account of the UN (the Chinese equivalent of Twitter) is followed by 3.5 million people.

Mr. Launsky-Tieffenthal said that the Department would, this month, experience a significant "leap forward" with the implementation of its new digital media asset management (MAMS), which should allow all audiovisual productions of DPI to be met on a common digital platform.

On the ground, he said that partnerships with Member States have reached a new level through the network of 63 Information Centres (UNICs), which works in 53 different languages.

Finally, in response to the request of the Committee to present a strategy to produce press releases in all six official UN languages, not just English and French, Mr. Launsky-Tieffenthal announced a pilot project was underway in partnership with the Department of General Assembly and Conference Management.

In the pilot, press releases will be made available in Spanish for specific meetings and the results then evaluated to determine the additional resources needed to maintain full coverage of meetings in that language, said the Deputy Secretary-General.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

Gordon Campbell: On How Obama’s Supreme Court Choice Says Everything (Bad) About His Presidency

Nothing has epitomised the presidency of Barack Obama quite like his Supreme Court nominees. Time and again, Republican presidents will blithely nominate right wing ideological extremists (Antonin Scalia, Samuel Alito, Clarence Thomas) who only sometimes misfire and turn out to be liberals in disguise (David Souter). Yet Obama has consistently skipped over the judicially qualified liberals and gone for a succession of centrists... More>>

ALSO:

Turkey: UN Secretary-General On The Terrorist Bombing In Ankara

The Secretary-General condemns the terrorist attack in Ankara earlier today. According to the latest reports, the explosion in the Kizilay district killed and wounded dozens of people. More>>

ALSO:

Five Years On: Fukushima And New Zealand

Science Media Centre: It was the worst nuclear event since Chernobyl. In the wake of the 2011 Tōhoku earthquake and tsunami, a crippled Japanese nuclear powerplant went into meltdown, and the world watched as emergency workers scrambled to shut down and contain the reactors. More>>

ALSO:

UNICEF: 1 In 3 Syrian Children Has Grown Up Knowing Only Crisis

An estimated 3.7 million Syrian children – 1 in 3 of all Syrian children - have been born since the conflict began five years ago, their lives shaped by violence, fear and displacement, according to a UNICEF report. This figure includes more than 151,000 children born as refugees since 2011. More>>

ALSO:

Franklin Lamb: Syria’s Truce Bodes Well For Salvaging Our Cultural Heritage

The tentative cessation of hostilities in Syria, which came into effect on 2/28/2016, brokered by Washington and Moscow, is only in its second week... It is well documented that there have been daily incidents of artillery shelling, airstrikes and clashes. Yet, for the nearly 12 million displaced civilians, half of Syria’s population, it’s a much welcomed respite. More>>

Gordon Campbell: On Rubio’s Last Stand (And Sleater-Kinney)

Well, it certainly was entertaining to watch Rubio succeed in getting under Donald Trump’s skin the other day, in the last debate before tomorrow’s Super Tuesday multi-state sweepstakes... The real killer for Rubio was that the most recent poll from Florida which shows him losing his home state to Trump by a huge margin in the primary due on March 15. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news