World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


IFRC and Land Rover extend global partnership

International Federation of Red Cross and Red Crescent Societies and Land Rover extend award-winning global partnership to reach more vulnerable people

Published: 13 January 2014

Land Rover has committed to extend its global partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) for a further five years, with the aim of giving £15 million worth of support and reaching thousands of beneficiaries by 2018.

The award-winning initiative, ‘Reaching Vulnerable People Around the World’, is expanding to support more humanitarian programmes in countries including Austria, Ireland, Italy, Netherlands, Portugal, Spain and South Sudan.

First launched in 2010, the strategic relationship will see Land Rover markets fund local Red Cross and Red Crescent societies to provide services such as improved water and sanitation, health and social care and helping communities prepare for disasters. Where needed, Land Rover will also loan and donate vehicles to help the IFRC access hard-to-reach communities.

IFRC Under Secretary Joelle Tanguy said: “The International Federation of Red Cross and Red Crescent Societies is delighted that the long-standing global partnership with Land Rover has been extended for five more years. Together we can set up new initiatives and accelerate the reach of, for example, our water and sanitation programmes that already support thousands of people. We will grow the partnership so it reaches many more beneficiaries in vulnerable communities around the world.”

Mark Cameron, Jaguar Land Rover Global Brand Experience Director, said: “We are proud to continue our support of the IFRC and the excellent work it does to bring help and relief to people in need. As a business we are committed to bringing positive change to the lives of 12 million people by 2020 and our Global Humanitarian Partnership is a key element in achieving this goal, delivering practical, sustainable help to communities and individuals worldwide.

“With the use of Land Rover vehicles we are also able to help the IFRC go into remote territories that would otherwise be hard to reach. This is often where the most vulnerable people are and, therefore, need support.”

The longstanding partnership with Land Rover dates back to 1954 when the company supplied a Series 1 Defender to the British Red Cross in Dubai as a mobile dispensary. Also, between 2007 and 2013, the relationship generated over £6.4 million worth of support, reaching more than 800,000 vulnerable people.

This included £1 million raised by Land Rover through the ‘Journey of Discovery’ in 2012, which celebrated the production of the one millionth Discovery vehicle with a 10,000-mile expedition from Birmingham to Beijing. The funding is helping to provide safe water and sanitation to an additional 45,000 people in Uganda by 2015.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>

ALSO:

Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>

ALSO:

Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>

ALSO:


Gordon Campbell: On Bidding Bye Bye To Boris

Boris Johnson’s exit from the contest for Conservative Party leadership supports the conspiracy theory that he never really expected the “Leave” option to win the referendum – and he has no intention now of picking up the poisoned chalice that managing the outcome will entail... More>>

ALSO:

Mexico: Violence And Repression Of Teachers

The member organizations of Network for Peace express our indignation over the acts of repression that the Mexican State has carried out, through the police forces... In Chiapas, Guerrero and Oaxaca, the conflict has resulted in murders of teachers and civilians as well as hundreds of wounded and dozens of people arrested. More>>

ALSO:

Gordon Campbell: On Britain's Pleas For Mercy

So… Boris Johnson is promising that he won't be holding a snap general election, if he's chosen as the next UK Conservative Party leader. Reportedly, he is even making that promise a feature of his leadership campaign, since a vote for Boris would therefore mean (wink wink) that his colleagues wouldn't have to risk their jobs and face the wrath of the British public until 2020. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news