World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Heilala Vanilla shines in Japanese market

Friday 17 January 2014, Secretariat of the Pacific Community (SPC), Suva –
Heilala Vanilla is fast becoming a premium brand name in Japan. The world class vanilla producer from Tonga is this month completing its eighth shipment of award-winning vanilla products to the Japanese market.

Heilala Vanilla’s goal to be a globally recognised brand has been boosted with support from the Increasing Agricultural Commodity Trade (IACT) project. This project is funded by the European Union and implemented by the Secretariat of the Pacific Community.

Jennifer Boggiss, director of Heilala Vanilla, is confident that the size of each shipment will increase. She recently paid a visit to the department stores and cafes of Tokyo, Osaka and Kobe that supply the product range, along with two factories that use Heilala Vanilla extract and paste to produce over 160,000 biscuits per day.

Boggiss said that the trip provided valuable insights into ways to boost sales in the ‘complex and demanding’ Japanese market.

The Japanese market is the most sophisticated we have experienced to date in terms of product and packaging requirements. The quality, along with the food safety documentation, is the most demanding we have encountered in any of the countries we export to,’ she explained.

However, Boggiss says that the company is undeterred by these challenges, as it pushes to increase exports to high-end markets, such as Japan.

‘The most important factor for Japanese customers is the Tongan origin of Heilala Vanilla, so our marketing focuses on the unique beauty of the Vava’u Islands. When Japanese customers pick up a bottle of Heilala, they are introduced to Tonga and the special place in the world that it is,’ she added.

Heilala Vanilla was founded by John Ross, along with his daughter Jennifer and her husband Garth Boggiss. Vanilla beans from Tonga are shipped annually to the company’s base in Tauranga, New Zealand, where value-added vanilla products are produced and distributed to a range of retail, food service markets and food manufacturers around the globe. This includes countries like Australia, Singapore, Hong Kong, Denmark, USA and Brazil.

Since 2012, the IACT project has been assisting Heilala Vanilla, which is one of the 42 enterprises being supported in the Pacific. The project is aimed at strengthening the export capacity of Pacific Island countries and territories in the primary industries of agriculture, forestry, aquaculture and livestock.

Through IACT, Heilala Vanilla is provided with the technical assistance and support required to serve export markets. This mainly involves work in the areas of organic certification, the purchase of specialised equipment, and expertise in the use of best practices.

Heilala Vanilla’s expansion continues to reap benefits for Tongan vanilla farmers. In 2013, the company paid vanilla growers more than 20 TOP per kilogram for green vanilla beans.

Boggiss explained that Heilala Vanilla is committed to rewarding vanilla growers above global vanilla market price to help support the local communities.

‘Our ethos is to ensure that our growers are fairly rewarded for their crop. We believe this is an essential building block of economic, social and environmental development. Our growers use organic, sustainable growing methods, as these are the defining qualities of Heilala Vanilla and are what that make our products unique and of high quality,’ she added.

Heilala Vanilla began operation in 2002. After Cyclone Waka, which caused devastation to the Vava’u Islands, John Ross, a dairy farmer from New Zealand, completed a number of building projects and he then partnered with the Latu family to establish the Heilala Vanilla plantation. Since those early days, John and his Rotary Club colleagues have continued to support the islands with annual community projects. In 2013, the Heilala Vanilla Foundation was established to ensure this community support to the Vava’u Islands was ongoing and sustainable.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

West Papua: “Lest We Forget”

AS Anzac approaches and Australians and New Zealanders remember those who fought and lost their lives on Anzac Day, it is hoped we will also remember the unfree people of the Pacific region and in particular those who are still suffering from human ... More>>

Iran: 81 Executions In One Week

Coincident with mass executions in the prisons of Ghezel-Hessar, Karaj and other cities, the anti-human regime of mullahs sent 16 other prisoners to the gallows in Mashhad and Birjand (northeastern Iran). Twelve of them were hanged collectively ... More>>

Al-Shabaab: Four Unicef Staff Killed In Somalia

Four UNICEF staff members have been killed in an attack on their vehicle in Garowe, Somalia. Four other UNICEF colleagues are in a serious condition. The IED (improvised explosive device) attack occurred when the staff were travelling from their guest ... More>>

UN: Suicide Attack In Jalalabad Condemned

NEW YORK/KABUL/GENEVA (18April 2015) – “I strongly condemn the brutal suicide attack that coincided with my visit to Jalalabad today,” said United Nations Assistant Secretary-General for Human Rights Ivan Šimonović during his visit to Afghanistan. ... More>>

Save The Children: STC Urges EU Leaders To Act To Prevent More Mass Drownings

Save the Children Urges EU Leaders to Act to Prevent More Mass Drownings at Sea. More>>

ALSO:

Japan: Independent Experts Slam Japan’s New Whaling Plan

Independent experts slam Japan’s new whaling plan and declare no more whales need to be killed for Antarctic research More>>

Gaza Strip: Attacks In The Border Areas

Following disengagement from the Gaza Strip in September 2005, Israel unilaterally and illegally established a so-called “buffer zone”, an area prohibited to Palestinians along the land and sea borders of the Gaza Strip. The precise area designated by ... More>>

Australian Government: Iraq Deployment: Joint Press Conference, Canberra

Back in March, the Government announced that we were preparing a force for a Building Partner Capacity training mission in Iraq. I can inform you that today the Cabinet has decided to deploy that force. The deployment will start tomorrow and we expect ... More>>

UNHRC: UN Committee Against Torture To Review New Zealand

UN Committee against torture to review New Zealand, Congo, Romania, Luxembourg, Spain, Serbia, Colombia, Former Yugoslav Republic of Macedonia More>>

UNHRC: Nigeria: One Year On, Call To Bring Back Abducted Children

Nigeria: One year on, UN and African experts call for decisive steps to bring back abducted children More>>

EU & US Let Iran Win Top Seat On UN Women’s Rights Board

EU & US Allowed Iran to Win Top Seat on UN Women’s Rights Board, Rights Group Says More>>

Peaceful Tree Planting Attacked By Zionist Settlers/soldiers

Peaceful tree planting attacked by zionist settlers and soldiers, two Palestinians hospitalised and a German activist arrested. More>>

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news