World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


ADC partners with Coke to promote diversity

ADC Partners with Coke to Promote Diversity - Thanks Company for Super Bowl Ad

Washington, DC | www.adc.org | February 3, 2014 – In case you missed it, last night the Coca-Cola Company aired an ad during the Super Bowl which celebrated America’s diversity. The American-Arab Anti-Discrimination Committee (ADC) commends Coke for airing the ad, and is glad to have been part of the process of getting the ad to fruition. Over the course of the past year ADC has partnered with Coke to promote diversity. The partnership developed out of concerns ADC shared with Coke in regards to its 2013 Super Bowl Ads.

This year’s ad campaign demonstrates Coke’s strong commitment to advancing diversity and mutual understanding. The “America Is Beautiful” Super Bowl ad campaign portrays our country’s diverse colors, languages, faiths, lifestyles, and cultures. In one of the ads an Arab-American named Naya sings "America the Beautiful in Arabic."

Today in a letter to Mr. Muhtar Kent, Coca-Cola Chairman and CEO, ADC president Samer Khalaf stated, "Thank you for demonstrating your strong commitment to advancing diversity, mutual understanding, and inclusiveness. Not only have you refrained from using stereotypes in this year’s Super Bowl ad, but you have taken strong proactive action to promote diversity and mutual understanding. This ad celebrates the diversity that makes American truly beautiful.”

Since its inception, ADC has dedicated itself to fighting stereotypes. Last year, ADC expressed concern with Coca-Cola’s Super Bowl advertisement, which depicted Arabs in stereotypical fashion. ADC explained that use of stereotypical imagery and portrayals of any group serve to perpetuate these negative stereotypes, and must not be tolerated. After a dialogue with ADC, and Dr. Jack Sheen, an expert on stereotypical depictions of Arabs in American media, Coke agreed to work with ADC to prevent such incidents from occurring in the future, and to be committed to advancing diversity and understanding. Part of this commitment by Coke was an agreement to produce an ad which captures the diversity of America, rather than one which stereotypes different ethnic and racial groups – such as was the case in 2013.

Dr. Jack Shaheen said of this year’s ad, “Coke did a terrific job of capturing America's diversity; the ad and the back stories beautifully reveal our country's diverse colors, faiths and creeds.”

Sadly the ad has had some negative reaction, as bigoted responses show us that there is still a long way to go in combatting hate and xenophobia in this country. It is our duty to work together and help promote diversity and understanding.

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

South Sudan: UN Agencies Reach More Than Half A Million

South Sudan: UN Agencies Reach More than Half a Million People with Life-Saving Aid More>>

Israeli Plans To Expand Its Illegal Settlement Enterprises

PLO Executive Committee member, Dr. Hanan Ashrawi, strongly denounced Israeli plans to expand its illegal settlement enterprise by approving the construction of 2,561 units in the settlement of Givat Hamatos. More>>

ALSO:

Ecuador: Villagers Plan To Seize Chevron's $106M Arbitral Award

QUITO, ECUADOR, Sep. 30 /CSRwire/ - In what could be a huge boost to their campaign to force Chevron to comply with a $9.5 billion environmental judgment in Ecuador, rainforest villagers plan to enforce a court order directing them to take possession ... More>>

World Grossly Ill-Prepared To Deal Ebola Outbreak

Leaders from Sierra Leone and Liberia, the two countries, along with Guinea at the frontlines of the battle against the unprecedented Ebola outbreak in West Africa, urged the General Assembly today ensure the United Nations mounted a stronger, better coordinated response “to end this grave threat to our collective survival.”More>>

ALSO:

  • Save The Children - Save the Children Builds Its First Ebola Treatment Centre


  • Israel’s Netanyahu Warns Against ‘Militant Islam’

    29 September 2014 – From the podium of the General Assembly today Israeli Prime Minister Benjamin Netanyahu warned the world of the grave threat he said it faced from militant Islam’s desire to dominate the planet, be they Sunni extremists or ... More>>

    Deputy PM of Syria Victims Of ISIL Brutality 'Waiting On Us To Act'

    As the Islamic State in Iraq and the Levant (ISIL) militant began carrying their slaughter in the Middle East, “they might have surprised many of the countries present here, but not…us,” the Deputy Prime Minister of Syria told the United Nations General Assembly, underscoring today that the time has come for the world to stand united and tackle the threat head-on.More>>

    Not A Single Child Untouched By Recent Gaza Conflict

    There is not a single child who has not been adversely affected by the recent conflict in Gaza, where children suffer from bedwetting, difficulties in sleeping, nightmares, a loss of appetite, and display more aggressive behaviour at school, an independent United Nations human rights expert said todayMore>>


    Ebola: UN Readies To Start Work As Death Toll Surpasses 3,000

    Ebola response: medical supplies, including protective equipment and essential medicine, are loaded onto trucks at the Lungi International Airport in Freetown, capital of Sierra Leone. Photo: UNICEF/Sulaiman Stephens More>>

    Get More From Scoop

     
     
     
     
     
    World
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news