World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


Forestry Reported For Misleading Marketing

Forestry Reported For Misleading Marketing

What does Lidl's paper bags, Libresse's sanitary towels and Arla's milk cartons have in common? According to forest companies and the forest certification FSC, the pulp used in these products originate from responsibly and sustainably managed forests. Misleading marketing, says the organization Protect the Forest which now files a complaint to the Swedish Consumer Agency against FSC Sweden, SCA, Sveaskog, Stora Enso, Arla and Lidl.

"FSC forestry respects people and the environment" says FSC Sweden in its brochure. The Forest Stewardship Council (FSC) is an international organization for certification of forestry and forest products. 1 FSC Sweden is supposed to guarantee that wood and paper products derive from environmentally sustainable forest management, enabling consumers to make an environmentally friendly choice. The Swedish forest companies SCA, Stora Enso and Sveaskog are FSC-certified. 2 The pulp in Arla's milk cartons and Lidl's paper bags are FSC-certified and promoted as responsibly produced. 3

"Our complaint to the Swedish Consumer Agency is based on the marketing of the FSC and the forest companies where they incomprehensibly claim that their forestry and products are responsibly sourced", said Stig-Olof Holm, spokesperson for FSC issues, Protect the Forest. "The FSC standard allows large clear-cuts and converts natural forests into monotonous production forests, which disfavor the biodiversity and might lead to loss of plant and animal species. At the same time the forest companies are not even able to comply with the low requirements of the FSC standard. Instead they log high conservation value forests and use poor environmental forestry practices."

Environmental NGOs have kept an eye on the FSC and the forest companies for years. Protect the Forest presents long lists of violations carried out by the forest companies in its complaint to the Swedish Consumer Agency.

"Strangely enough, not a single forest company in Sweden has been completely suspended from FSC Sweden, despite systematic violations of the Swedish Forestry Act and the FSC standard", said Johannes Söderqvist, Protect the Forest. "Recently, for the first time, the forest company Bergvik Skog’s FSC certificate was withdrawn in one district of Dalarna in Sweden. Why Bergvik did not lose its entire FSC certificate can be highly questioned and proves that FSC lacks credibility and is not working. Bergvik, including the forest companies we now file a complaint against, should have lost their FSC certificates ages ago."

Stora Enso, one of the companies Protect the Forest is filing a complaint against to the Consumer Agency, conducts forest felling on Bergvik's forest land. Protect the Forest anticipates that the Swedish Consumer Agency will act forcefully against the forest companies' and FSC's misleading and incorrect marketing. The organization also puts hope to companies such as Arla and Lidl to pressure FSC Sweden to enforce forest companies to live up to their sustainability goals.

"Natural values are disappearing while FSC and forest companies deceive consumers by using their virtuous words about responsible forest management", said Stig-Olof Holm. "Consumers need to know what the reality looks like. The forestry of FSC Sweden and the forest companies are just as unsustainable as the forest policy run by the Swedish government where freedom without responsibility prevails."

ENDS

© Scoop Media

 
 
 
 
 
World Headlines

 

West Papua: “Lest We Forget”

AS Anzac approaches and Australians and New Zealanders remember those who fought and lost their lives on Anzac Day, it is hoped we will also remember the unfree people of the Pacific region and in particular those who are still suffering from human ... More>>

Iran: 81 Executions In One Week

Coincident with mass executions in the prisons of Ghezel-Hessar, Karaj and other cities, the anti-human regime of mullahs sent 16 other prisoners to the gallows in Mashhad and Birjand (northeastern Iran). Twelve of them were hanged collectively ... More>>

Al-Shabaab: Four Unicef Staff Killed In Somalia

Four UNICEF staff members have been killed in an attack on their vehicle in Garowe, Somalia. Four other UNICEF colleagues are in a serious condition. The IED (improvised explosive device) attack occurred when the staff were travelling from their guest ... More>>

UN: Suicide Attack In Jalalabad Condemned

NEW YORK/KABUL/GENEVA (18April 2015) – “I strongly condemn the brutal suicide attack that coincided with my visit to Jalalabad today,” said United Nations Assistant Secretary-General for Human Rights Ivan Šimonović during his visit to Afghanistan. ... More>>

Save The Children: STC Urges EU Leaders To Act To Prevent More Mass Drownings

Save the Children Urges EU Leaders to Act to Prevent More Mass Drownings at Sea. More>>

ALSO:

Japan: Independent Experts Slam Japan’s New Whaling Plan

Independent experts slam Japan’s new whaling plan and declare no more whales need to be killed for Antarctic research More>>

Gaza Strip: Attacks In The Border Areas

Following disengagement from the Gaza Strip in September 2005, Israel unilaterally and illegally established a so-called “buffer zone”, an area prohibited to Palestinians along the land and sea borders of the Gaza Strip. The precise area designated by ... More>>

Australian Government: Iraq Deployment: Joint Press Conference, Canberra

Back in March, the Government announced that we were preparing a force for a Building Partner Capacity training mission in Iraq. I can inform you that today the Cabinet has decided to deploy that force. The deployment will start tomorrow and we expect ... More>>

UNHRC: UN Committee Against Torture To Review New Zealand

UN Committee against torture to review New Zealand, Congo, Romania, Luxembourg, Spain, Serbia, Colombia, Former Yugoslav Republic of Macedonia More>>

UNHRC: Nigeria: One Year On, Call To Bring Back Abducted Children

Nigeria: One year on, UN and African experts call for decisive steps to bring back abducted children More>>

EU & US Let Iran Win Top Seat On UN Women’s Rights Board

EU & US Allowed Iran to Win Top Seat on UN Women’s Rights Board, Rights Group Says More>>

Peaceful Tree Planting Attacked By Zionist Settlers/soldiers

Peaceful tree planting attacked by zionist settlers and soldiers, two Palestinians hospitalised and a German activist arrested. More>>

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news