The 2017 Gold Standard Awards
Winners Announcement: The 2017 Gold Standard AwardsWinners Announcement
As chair
of this year’s Gold Standard Awards judging panel I am
honoured to announce the winners for the 2017 programme
(see details below or online).
The response from the industry proves that The Gold Standard Awards are truly the “awards to win” among communications and public affairs professionals operating across Asia Pacific and the Middle East.
This year’s shortlist and winners, announced at a gala reception in Hong Kong last week, underline that communications and public affairs are converging fast in Asia Pacific. It also illustrates that our industry is responding skilfully to these shifts.
I would like to congratulate our winning and shortlisted nominees and thank all of this year’s Gold Standard Award entrants, judges and sponsors.
Best regards,
Shakilla
Shahjihan
2017 Awards
Chairman
Senior Regional Director for
Government Affairs
Abbott Laboratories
Asia Pacific
THE 2017
WINNERS
________________________________________
THE
PROSPECT GOLD STANDARD AWARDS FOR PROFESSIONAL
EXCELLENCE
Sponsored By:
Prospect
Consultancy
Category:
• John Bailey, Managing
Director, Ketchum Singapore – WINNER > click for details
• Sunil John,
Chief Executive Officer, ASDA’A Burson
Marsteller
• Scott Kronick, President and CEO Asia
Pacific, Ogilvy Public Relations
In-House
Category:
• Kristen Foster, Director of
Government Relations, eBay Australia, Japan and SE
Asia
• Fahad Qadir, Director Public Affairs &
Communications, The Coca-Cola Export Corporation
Pakistan
• Whitney Foard Small, Group Director,
Corporate Communications and Public Affairs, Thai Union
Group – WINNER > click for
details
________________________________________
THE
GOLD STANDARD AWARD FOR COMMUNICATOR OF THE
YEAR
Sponsored By: House of Rose
Professional
Shortlist:
• Matt
Friedman, CEO, The Mekong Club – WINNER > click for details
• Debbie
Ngarewa-Packer, Te Runanga O Ngati Ruanui
Trust
• Stella Chiu & Chi-Wai Lai
________________________________________
THE
GOLD STANDARD AWARD FOR POLICYMAKER OF THE
YEAR
Sponsored By: Food Industry
Asia
Shortlist:
• Pak Iman Pambagyo,
Indonesian Ministry of Trade: Shepherding the Regional
Comprehensive Economic Partnership negotiations. – WINNER > click for details
• Yuriko Koike,
Governor of Tokyo: Leading Tokyo Politics in an
Unprecedented Manner
• Nick Xenophon, Senate of
Australia: Shepherding new rules regarding media
reform
________________________________________
THE
GOLD STANDARD AWARDS FOR CORPORATE
CITIZENSHIP
Sponsored By: EON –
The stakeholder relations group
One
Corporate Citizenship award will be presented in each of the
following regional
sub-categories:
Australasia and New
Zealand
Shortlist:
• ClubsNSW: Refugee
Employment Support Program
• Pfizer Oncology: Through
My Eyes (with BlueCurrent Group Hong Kong/FleishmanHillard
Singapore) – WINNER > click for details
Greater
China
Shortlist:
• L’Oréal China and
Burson-Marsteller China: 20 Years of Adventures in
Beauty
• Pfizer Oncology: Through My Eyes (with
BlueCurrent Group Hong Kong/FleishmanHillard Singapore) –
WINNER > click for details
• Wrigley
Confectionery (China) Limited: Wrigley China Anti-Littering
Education Campaign
South East
Asia
Shortlist:
• GSK Consumer
Healthcare: Allied Against Dengue – WINNER > click for details
• Pfizer
Oncology: Through My Eyes (with BlueCurrent Group Hong
Kong/FleishmanHillard Singapore)
• Shell Companies in
the Philippines: Shell’s Movement Against Malaria –
Towards a malariafree Philippines
India and
South Asia
Shortlist:
• Essilor
International: Making Vision Count in India
• ICICI
Bank: ICICI Bank’s CSR programme through its ICICI
Foundation for Inclusive Growth
• Kimberly-Clark Asia
Pacific: Toilets Change Lives India – WINNER > click for details
Japan
and Korea
Shortlist:
• Pfizer Oncology:
Through My Eyes (with BlueCurrent Group Hong
Kong/FleishmanHillard Singapore)
• LIXIL Corporation:
Tackling the sanitation crisis – WINNER > click for details
The
Middle East
Shortlist:
• ASDA’A
Burson-Marsteller: “The Middle East: A Region Divided”
– The Ninth Annual Arab Youth Survey 2017
• INJAZ
Al-Arab: Expand Your Horizon
• Memac Ogilvy: Volkswagen
The Human Crossing – WINNER > click for
details
________________________________________
THE
GOLD STANDARD AWARD FOR BROADCAST AND
VIDEO
Shortlist:
• ANZ Bank New
Zealand: Donating is about more than remembering – ANZ’s
sponsorship of the Returned Serviceman’s Association’s
“Poppy Day” appeal
• Echo Myanmar: Lighting the
Way Forward – WINNER > click for details
• Standard
Chartered Bank & Merchantcantos: Vishal’s Story &
Jeremy’s
Story
________________________________________
THE
GOLD STANDARD AWARD FOR COUNTRY AND TRADE
PROMOTION
Sponsored By: MHP
Communications
Shortlist:
• American
Chamber of Commerce in Thailand: Reforming The Royal Thai
Customs Laws
• Genesis Burson Marsteller + Education
New Zealand: From Volume to Value
• Taiwan External
Trade Development Council: Meet Taiwan – WINNER > click for
details
________________________________________
THE
GOLD STANDARD AWARD FOR CORPORATE
COMMUNICATIONS
Sponsored By: The
Media Village
Shortlist:
• ICICI Bank:
Love Digital in the Times of Demonetisation – WINNER > click for details
• SAP
APJ: Super Awesome People. Our Journey to Becoming an
Employer of Choice – HIGHLY COMMENDED
• Text100
Australia: Outthink
Melanoma
________________________________________
THE
GOLD STANDARD AWARD FOR FINANCIAL
COMMUNICATIONS
Sponsored By:
AmCham China
Shortlist:
• ItzCash Card
Ltd: Introducing a World beyond Wallets (with
Adfactors)
• Cigna International Markets: Live
Well: 2017 Cigna 360 Well-Being Survey – WINNER > click for details
• ICICI
Bank: Love Digital in the Times of
Demonetisation
________________________________________
THE
GOLD STANDARD AWARDS FOR DIGITAL
COMMUNICATIONS
The Gold Standard
Award for Digital
Communications
Shortlist:
• Edelman
India: #ReleaseThePressure – Mirinda
• Weber
Shandwick: Crazy for Cranberries – The Taste of
Thanksgiving in China – WINNER > click for details
• Weber
Shandwick: Warner Bros. Asks Chinese Kids “Where do Babies
Come From?”
The Gold Standard Award for
Social Media
Communications
Shortlist:
• ASDA’A
Burson-Marsteller: New ways to connect with #AvayaEngage
– WINNER > click for details
• Weber
Shandwick: Crazy for Cranberries – The Taste of
Thanksgiving in China
• Weber Shandwick: Warner Bros.
Asks Chinese Kids “Where do Babies Come
From?”
The Gold Standard Award for
Integrated Communications
• Adfactors:
ICICI Bank – Love Digital In The Times Of
Demonetisation
• ASDA’A Burson-Marsteller: Dubai Font
– A New Form of Expression
• The American Chamber of
Commerce in China: China’s Cyber Insecurity – WINNER > click for
details
________________________________________
THE
GOLD STANDARD AWARD FOR DIPLOMATIC
ENGAGEMENT
Sponsored By: 21ST
CENTURY FOX
Shortlist:
• The Australian
Office Taipei: “Land Down Under” – Working Holiday
Makers’ Photography Competition – WINNER > click for details
• The EU
Mission to ASEAN: People of ASEAN – Celebrating human joy,
bringing public diplomacy to the ground (working with
Edelman)
• Kurt Tong and The US Consulate General
in Hong
Kong
________________________________________
THE
GOLD STANDARD AWARD FOR EMPLOYEE
ENGAGEMENT
The Shortlist:
• Nestlé
China: Enabling Employees as Creating Shared Value
Ambassadors
• SAP: Super Awesome People. Our Journey to
Becoming an Employer of Choice – WINNER > click for details
• Shell
Companies in the Philippines: Digitizing Communications for
the Shell Millennial
Generation
________________________________________
THE
GOLD STANDARD AWARD FOR GOVERNMENT
RELATIONS
Sponsored By: APCO
Worldwide
The Shortlist:
• Airbnb,
Inc.: Airbnb Gets the Green Light in Japan – WINNER > click for details
• The
American Chamber of Commerce in China: China’s Cyber
Insecurity
• Volvo Group: Global Sustainable
Infrastructure and Connectivity Summit and Volvo Group’s
White Paper on Transport Solutions and Connectivity (with
Ruder
Finn)
________________________________________
THE
GOLD STANDARD AWARD FOR IN-HOUSE TEAM OF THE
YEAR
Sponsored By:
Edelman
Shortlist:
• ANZ Bank New
Zealand: Telling our story in a world where companies &
media aren’t trusted – the creation of a Corporate
Affairs team with a newsroom at its heart – WINNER > click for details
• LIXIL
Corporation: Building a Global Team in Japan
• Shell
Companies in the Philippines: Digitizing Communications for
the Shell Millennial
Generation
________________________________________
THE
GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS
COMMUNICATIONS
Sponsored By: CS&A
International
Shortlist:
• Man Wah
Holdings Limited: MW vs MWR – Battle of Reputation
(with SPRG)
• Maverick: “Working Under Fire,
Strikes, Riots And Flash Floods, 2,000 Meters Up In A Remote
Jungle – WINNER > click for details
• State
Bank of India: Assuaging the public on demonetisation woes
(with Adfactors)
• Thai Union Group PCL:
Addressing investigations and criticisms in sustainability
of seafood supply
chains
________________________________________
THE
GOLD STANDARD AWARD FOR NGO
ENGAGEMENT
Sponsored By: Weber
Shandwick
Shortlist:
• The Coca-Cola
Export Corporation, Pakistan Branch: Women Entrepreneurship
Program by Kashf Foundation and Coca-Cola
Pakistan
• FleishmanHillard: School for
Justice
• Golin Taiwan: HIV – Overcoming the Fear of
the Test – WINNER > click for details
• The
Mekong Club: Fighting The Business Of
Slavery
________________________________________
THE
GOLD STANDARD AWARD FOR PUBLIC PRIVATE
PARTNERSHIP
Sponsored By:
Landmark Public Affairs
Shortlist:
• Airbnb, Inc.: Airbnb Gets the Green Light in Japan
– WINNER > click for details
• GSK
Consumer Healthcare: Allied Against Dengue
• SAP Asia:
SAP-ASEAN Foundation
Partnership
________________________________________
THE
GOLD STANDARD AWARD FOR STAKEHOLDER
ENGAGEMENT
Sponsored By: North
Head
Shortlist:
• Changi Airport Group
(Singapore) Pte Ltd: Changi Airport – Increasing Mind
Share to Stay on Top
• Edelman India: Bringing Focus on
Uncorrected Refractive Error – for
Essilor
• GSK Consumer Healthcare: Allied Against
Dengue – WINNER > click for
details
• Singapore Business Federation: Position
Paper for a Vibrant
Singapore
________________________________________
THE
GOLD STANDARD AWARDS FOR CONSULTANCY OF THE
YEAR
Sponsored By: PR
Newswire
CONSULTANCY OF THE YEAR: GREATER
CHINA
Shortlist:
• Hill+Knowlton Strategies
• North
Head
• Weber Shandwick – WINNER > click for
more
CONSULTANCY OF THE YEAR: INDIA AND SOUTH
ASIA
Shortlist:
• Adfactors PR
• Avian
Media Pvt. Ltd.
• Genesis Burson Marsteller – WINNER > click for
more
CONSULTANCY OF THE YEAR: KOREA AND
JAPAN
Shortlist:
• Edelman Japan – WINNER > click for more
• Synergy
Hill+Knowlton Strategies Korea
CONSULTANCY OF THE
YEAR: THE MIDDLE EAST
Shortlist:
• APCO
Worldwide
• ASDA’A Burson-Marsteller – WINNER > click for
more
• Fleishmanhillard
CONSULTANCY OF THE
YEAR: SOUTH EAST ASIA
Shortlist:
• Ketchum
Singapore
• The EON Group
• The Hoffman Agency –
WINNER > click for more
SPECIALIST
CONSULTANCY OF THE YEAR
Shortlist:
• Honner
Australia
• North Head – WINNER > click for more
• PS
Engage
NEW CONSULTANCY OF THE YEAR
Shortlist:
• Echo Myanmar – WINNER > click for more
• Spurwing
Communications
REGIONAL NETWORK OF THE
YEAR
Shortlist:
• Hill+Knowlton Strategies
Asia-Pacific
• Newgate Communications
• Weber
Shandwick Asia Pacific – WINNER > click for
more