World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


ASB and Saatchi & Saatchi’s Clever Kash heads overseas

Clever Kash, the digital moneybox and brainchild of ASB and Saatchi & Saatchi, is taking a trip to China where the technology has been licensed, and will be available to millions of customers.

Created in 2015 to help encourage children to start thinking about money and saving in an increasingly digital world, Clever Kash has since collected a swathe of marketing and brand awards across the Axis Awards, Webby’s, New Zealand Innovation Awards and Cannes Lions, among others.

More than 65,000 of the elephant-shaped money boxes have been distributed across New Zealand since launch, and ASB marketing general manager Shane Evans says the international deal could see millions of children in China make use of the savings tool when it is commercialised there in the coming few months.

“Our main aim when we developed Clever Kash was to get kids thinking about money and saving, but in an interactive way that was easy and fun. The appetite for the idea and the technology behind it really validates this, and we’re proud to have developed a product which we know is helping kids become more financially literate,” says Evans.

“We’re in talks with several other companies around the world so we’re confident this will be the first of several international licence deals for Clever Kash in the next six months,” says Evans.

The first international deal is with Chinese finance company Tody Finance, which partners with more than 40 corporate banks in China.

Tody Finance develops children's banking products and experiences for Chinese commercial banks, which includes building playground-like bank facilities, running children's education and entertainment within these ‘children’s branches’, and designing deposit slips and other documentation that appeals directly to kids.

Representatives from the company visited New Zealand late last year to sign the agreement that will see the firm commercialise the Clever Kash intellectual property under its own ‘Tody Cash’ name.

Tody Finance chief executive Derrick Deng says the deal is an exciting one for the business.

“We were really impressed by the technology behind ASB’s Clever Kash and the overall product. We believe it will be a good fit for our children's bank model and to generate new energy and get children excited about saving,” says Deng.

For more about Clever Kash, please visit

© Scoop Media

World Headlines


Gordon Campbell: On The Hong Kong Protest Movement

The pro-democracy protests enjoy huge support among Hong Kong’s youth, partly because the democratic systems currently at risk have only a limited time span. More>>


Pacific Island Forum: Australia v Everyone Else On Climate Action

Traditionally, communiques capture the consensus reached at the meeting. In this case, the division on display between Australia and the Pacific meant the only commitment is to commission yet another report into what action needs to be taken. More>>


For NZ, It Was May 6: Earth Overshoot Day 2019 Is The Earliest Ever

Humanity is currently using nature 1.75 times faster than our planet’s ecosystems can regenerate. This is akin to using 1.75 Earths... More>>


Asylum: More Manus Refugees Fly To US But Hundreds Still In Limbo

“The US deal was never going to provide enough places for the refugees Australia has held on Manus and Nauru. There are over 1800 refugees needing resettlement,” said Ian Rintoul, spokesperson for the Refugee Action Coalition. More>>