19 May 2004

Newspaper Games Coverage Offers Great Reach for Advertisers

The Newspaper Advertising Bureau is launching their national Olympics package to the market this week.

Director of the Newspaper Advertising Bureau, Sonya Crosby says “sports coverage is expected to increase substantially during the Athens Games, and it won’t just be die hard fans who are interested, with around 95% of all people 18+ already reading the sports pages”.

Journalists and photographers representing daily paid newspapers will provide on-the-spot comment and colour! Newspapers will cover the world but will also give special attention to the Kiwi perspective, with daily highlight packages, broken-out results and pointers to the upcoming events.

ENDS