5 April 2007
Immediate release

How strong is a Hyundai engine? Place your bets

Take the engine from any Hyundai, run it flat out without pause for a fortnight … and what happens?

New Zealanders will see for themselves this month in a series of TV commercials featuring a live test.

An engine is taken at random from the production line in South Korea, mounted with a rev counter in a test lab and run at redline for 13 days.

The results are on-screen on New Zealand TV, day by day, starting next week.

“This is no stunt, it’s precisely what the Hyundai factory does as a standard part of its quality control practice on an ongoing basis,” explains Hyundai Automotive NZ Managing Director, Philip Eustace.

“All we’ve done is set up a camera, run by a New Zealand crew, in a test facility and recorded the results as the days go by.”

Catastrophe? Flying metal? A spray of boiling oil? Explosive noise?

Mr. Eustace refuses to reveal the end result. But Kiwi car-owners and drivers doubtless will be interested to see what would happen if the engine they can buy in any new Hyundai was run flat out, non-stop for over 300 hours.

The commercial series runs from 9 April.

ENDS