26 April 2007

Vodafone selects Clemenger Group of Companies as preferred vendor

After an exhaustive process, Vodafone has selected Colenso BBDO as its advertising agency, Colenso 99 as its retail agency and Aim Proximity for its direct marketing.

The companies will now enter a final negotiation phase to hammer out the finer detail surrounding the relationship. The pitch process focused at an Agency Group level on the ability to bring as many best in class partners to the table to meet Vodafone’s integrated brand and communications needs and core strengths in stand alone retail and direct marketing operations.

“Aside from strong creative and effectiveness credentials we were looking for an agency group with the right cultural fit and scale for Vodafone. We were also very keen to get as many of our marcomms needs met and serviced under one roof. And we are delighted to have found that within the Clemenger Group.” says Vodafone GM of Brand, Craig Herbison.

“We are extremely excited about this win.” said Roger MacDonnell, CEO of Colenso BBDO. “We love the Vodafone culture and see a huge opportunity to deliver outstanding work”. Part of the Clemenger package brings Aim Proximity to Vodafone, one of the world’s leading direct marketing specialist companies.

Colenso is also currently working with Vodafone on its new brand campaign set to launch mid-year.

“This is an exciting year for Vodafone and we have some very big challenges ahead of us. We are delighted to be taking that journey with Colenso and Aim Proximity on board,” says Herbison.

ENDS