Record Online Audiences in October

Latest Netratings figures show stuff.co.nz is the highest ranked Newspaper & Magazine site for the month of October, with 888,018 Domestic Unique Browsers - a new site record. Stuff.co.nz’s year on year growth of 47.5% has outstripped the growth in this category (33%) and that of its nearest rival, nzherald.co.nz with 22% growth.

Contributing to the growth is Stuff’s Entertainment & Sports sections. Stuff.co.nz/entertainment has consistently been at the top of the entertainment site rankings (based on Domestic UB’s) for the last two and a half years, and, in October 2007, NZ users spent over 45,000 hours on stuff.co.nz/entertainment, a 108% increase in total time spent within the section a year ago. And, stuff.co.nz/sport continues to attract more unique users, with phenomenal growth of 84.7% in one year.

ENDS