Fly Buys helps bury some Christmas shopping myths

Research released today by Fly Buys sheds fresh light on the way Kiwis do their Christmas shopping.

In particular, it suggests that people are actually well organised, old traditions aren’t dying and that we may know less about the innermost desires of those closest to us than we think.

Perhaps more predictably, the research also found that women don’t trust their blokes to do the Christmas shopping.

“With the constant pace of change in the modern world it’s great to see we’re still holding on to the Christmas traditions. It’s one of the few times of the year when we can put aside the stresses of modern life and focus on family and friends,” Fly Buys Head of Marketing, Chris Lamers, said.

The survey conducted by Colmar Brunton on behalf of Fly Buys has found:

Kiwis are getting smarter when it comes to Christmas shopping:

• 91 percent avoid a last minute panic


• 24 percent are super organised and buy presents throughout the year

Kiwis still love a traditional Christmas:

• 80 percent of parents with kids under ten say their little ones still believe in Santa and one in four families leave out milk and biscuits for him


• Nearly half of all households have a Christmas stocking and one in three have an advent calendar


• More people open their presents before breakfast than after, but six percent open them the night before

The closest to us are often the hardest to buy for:

• No females said they would leave the present buying up to their partners


• Most females say presents for their partner are the hardest to choose


• Partners are harder to buy for than parents or kids

Rewards

Among the favourite Fly Buys rewards this Christmas are:

Turkeys
Sony DVD Players
Hoyts Book of 10 Movie Passes
New Zealand House and Garden Subscriptions
Total Experience Fly a Plane Vouchers
Samsung 2GB MP3 Player
Air Dollars
Russell Hobbs Slow Cooker
Gucci Rush 50ml eau de toilette
Uniden cordless phones

ENDS