MEDIA RELEASE

FOR IMMEDIATE RELEASE

Friday August 21 2009

Australians See Another Side of New Zealand

The Prime Minister and Minister of Tourism John Key gave New Zealand’s profile a further boost today when he announced a new-look tourism campaign, which goes to air in Australia on Sunday.

The advertisements – which ask ‘which New Zealand are you this time?’ – are fronted by Robbie Magisiva and Petra Bagust. They are an extension of Tourism New Zealand’s successful ‘What’s On’ campaign.

The ads will portray New Zealand as a place where potential visitors can experience a number of different places and experiences, accessible by New Zealand’s key gateway destinations.

ENDS