Television Advertising Strengthening

Television revenue for the first quarter of 2010 was $122 million, an increase of $3 million or 2.9% from the $118.6 million achieved in the first quarter of 2009. The increase shows resuming confidence in the New Zealand advertising market and specifically in free-to-air television.

With television viewing at record levels, advertisers using the medium are enjoying continuing and increasing effectiveness for their advertising dollar.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

ENDS