For immediate release

Fantastic Savings for Smartphone Users with Vouchermob’s Instant Discount Alerts

VoucherMob launches its revolutionary mobile voucher service in Auckland this week using customised communication to better target customers and provide great savings for shoppers.

By downloading the free VoucherMob App for iPhone® from the App Store℠, shoppers can select from a list of retailers and have special offers sent direct to their phone. It’s all about savings – the money you can save by taking advantage of the best deals far outweighs the cost of the phone.

The geo-location function in iPhones also means that when shoppers are near to a store they have on their favourites list, they will be automatically alerted to the latest deals – no need for checking, the phone will tell shoppers when and where to hook up with the cheapest place to shop for a huge range of products.

Simply present the phone displaying the voucher when making the purchase to receive the discount within the allocated timeframe the special price applies to.

Users can also share great deals with their friends by posting details of the voucher on their Facebook page or Twitter account.

Initially launching in Auckland via the Heart of the City retailer network, VoucherMob deals are managed by retailers themselves, allowing the retailer to set the price, duration and quantity of offer available to customers. Once registered with VoucherMob, retailers use a simple online system to promote events, move perishable goods and generate same-day sales for minimal financial outlay. They can manage this on a store by store basis or across a territory.

VoucherMob’s analytics allow retailers to push real-time offers to hot prospects, track sales conversions and access superior market intelligence about consumer audience behaviour. They are also able to control how much or how little they promote through the VoucherMob service.

VoucherMob is the brainchild of digital business entrepreneur, Scott Bradley. Bradley says the New Zealand smartphone market is about to explode with the introduction of Android and Windows 7 smartphones providing cheaper hardware for smartphone users, so the time is right for Apps like VoucherMob to really drive home the value that digital technology can deliver.

“Recent research suggests there are over 325,000 smartphones operating in New Zealand. VoucherMob delivers an exciting new way for people to be able to customise who they want to receive deals from, so the likelihood of buying something they actually want for a great price is very high,” he explains. “It’s a fantastic sales tool for retailers – a really powerful call to action that is cost effective to run, generating virtually instant sales. Finally there’s a tangible way for retailers to track the effectiveness of digital marketing.”

“We see our role as providing the technology to enable a closer relationship between the retailer and consumer,” he adds.

To find out more about VoucherMob, visit www.vouchermob.co.nz or download the VoucherMob App for your iPhone from the App Store.

ENDS