A morph from animals to humans all part of the plan

(sticK - Oct. 29 2010 ) The only way Simcro could grow in the animal pharmaceuticals delivery space was to be innovative Will Rouse decided when buying the Hamilton-based company three years ago.

As one of only a handful of worldwide companies making animal injectors and drench guns, and given the competition for a global US$100 million market in a world animal health pharmaceutical market of $20-$25 billion, without innovation all that would happen is margins would be increasingly squeezed he says.

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