Potato supply threat turned into crisp opportunity

(sticK - 19 Jan. 2011 ) The classic case of turning a threat into an opportunity applies perfectly to Orari cropping farmers Raymond and Adrianne Bowan.

The couple, who farm 1375ha near Geraldine, just off State Highway 1 north of Timaru, found out in late 2008 that the local Bluebird crisp making plant which took a third of their potato crop, was to close.

Instead of throwing their hands up in the air, Bowan went and had a yarn to key people in the potato processing industry as well as an engineer.

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http://sticknz.net/2011/01/19/potato-supply-threat-turned-into-crisp-opportunity/

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