High cost Germany shows how to succeed in exporting

(sticK - 31 Jan. 2011) In theory, as an old-world type economy and like most of its contemporaries, Germany should be struggling out of the after-effects of the global financial crisis.

But the 'strongman' of Europe has been thriving while its competitors are scrambling, and a recent study suggests its 'Hidden Champions' of small medium enterprises (at least by German standards) is a large part of the reason for its ongoing success.

These companies have defied a strong Euro, even while 'Made in Germany' has made its products expensive on world markets.

An analysis of about 1,130 Hidden Champions reveals important lessons - many of which New Zealand could well copy.

Click to read the rest of this story
http://sticknz.net/2011/01/31/high-cost-germany-shows-how-to-succeed-in-exporting/

For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com