11 October 2011

ANZA and ThinkTV to Host TSV Briefing Session for Advertisers

In January next year the way that Television advertising space is sold, measured and reconciled will change with the inclusion of time-shifted viewing (TSV) data into Television audience ratings. Hand-in-hand with this change is a 20% increase in the audience sample size.

These changes have implications for Television advertisers:
• Impact on how Television advertising campaigns are briefed, planned and bought
• Impact on programme genre selection to reflect different TSV characteristics
• Campaign benchmarking and historic comparisons
• Agency performance incentives and agreements
• Media auditing

Television advertisers need to understand and plan for these changes. To assist with this process ANZA, together with ThinkTV and Nielsen, are providing a free TSV Briefing Session for advertisers and their advertising partners.

We would urge anybody responsible for briefing and evaluating media campaigns to attend.
When: 10.00am-12.00pm, Wednesday 9th November
Where: Event Cinemas, Queen Street, Auckland Central

To attend this event please register at www.anza-tsv-session.eventbrite.com

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