Market validation – “get outside and ask customers questions”

By Peter Kerr for sticK

(sticK - 26 July 2012 ) No business plan survives the first customer contact Michael Elwood-Smith told a recent meeting of Wellington’s Lean Startup group.

Describing his presentation as a Business Model Canvas meets the Lean Startup, the Creative HQ adviser says “high growth, investable businesses need a repeatable, scalable business model.”

He combined thinking of a number of influential books over the past five years to produce this particular plan.

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