The Rise of Smartphones And Tablets

Within next 6 months, NZ tablet ownership expected to triple and smartphone ownership to double.

› Motivators for purchasing smartphone include need to upgrade, enable email/messaging and for apps.

› Games, weather and e-payment/banking are identified as likely to be most popular apps in coming months

› Confirms that operators must ensure networks are smartphone-ready with superior network coverage, speed and reliability, all of which are exceptionally important for smartphone users.

Current and future usage of mobile activities NZ 22Aug (pdf)