Location-based intelligence industry a hidden NZ gem

By Peter Kerr for sticK

(sticK - 30 August 2012 ) It’s one of those ‘hidden’ industries, ripe for an explosion in growth with the increasing use of smart phones and tablets, of which Joe Public is mostly unaware.

One of its (self-aware) challenges is its name – geospatial – which while accurate doesn’t lend itself to an ‘oh yes, I know that that means’ moment for users.

But, when you consider that location-based intelligence, or maps with information, is ubiquitous across so much of what we do, then the opportunities to do more from an NZ Inc point of view are extremely strong.
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com