SenateSHJ Prize rewards smart thinking

The 2013 SenateSHJ Prize attracted entries dealing with topics as diverse as depression awareness campaigns, beer branding, global cosmetics marketing and milk bottle crisis communications.

In its fifth year, the SenateSHJ Prize awards the best projects undertaken by communications and public relations students at Auckland University of Technology, Unitec, Victoria University and Massey University. The top students from each institution win $500 and a chance to win a paid internship at SenateSHJ.

Neil Green, chief executive of SenateSHJ, said this year’s winning entries were of a very high standard.

“We saw a number of assignments that were well-researched and presented, and all contained a high level of measurement assessment. This was reassuring given it’s something our profession has been championing for many years.”

The 2013 SenateSHJ Prize winners:
• Massey University’s Emma Ward explored how a Thai depression awareness campaign could be adapted for an Irish public.
• Unitec’s Krystina Ivicevich developed a crisis communications plan for Anchor in the wake of the light-proof milk bottle backlash.
• Auckland University of Technology’s Caitlin Madden evaluated how well The Coca-Cola Company had built the United Nation’s Global Compact into its corporate responsibility activity.
• Victoria University’s Caitlin Attenburrow analysed the Estée Lauder Companies’ global brand management strategies.

Mr Green said SenateSHJ offers the annual prize to encourage excellence in communications and to motivate students to undertake more rigorous thinking and evaluation in their work.

Read the story and find links to the winning entries here.

SenateSHJ is an award-winning, trans-Tasman communications consultancy with 45 consultants across Auckland, Melbourne, Sydney and Wellington. www.senateshj.co.nz

ENDS