Name change signals expanded ability for patent owners to leverage their IP

(sticK - 1 October 2014 ) A name's an important clue to how a company represents itself to the world.

So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company.

Its founder and CEO Hidero (Hidi) Niioka got hold of sticK to remind New Zealand SME owners of the marketplace which aims to connect patent owners with others looking for the solutions the patents' offer.
Click to read the rest of this story
http://sticknz.net/2014/10/01/name-change-signals-expanded-ability-for-patent-owners-to-leverage-their-ip/

For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com