Shoppers Still Want Bargains

• Post-Recession coping strategies have become the new normal

• The Clearance Shed taps into Kiwi’s love of thrifty

The Clearance Shed, a New Zealand owned and operated value retailer established in 2009, is introducing a fresh new look into all its stores and communications from this month.

A new mascot – the Pointer hunting dog – will bring a lively and humorous touch to the no-frills retailer, positioning itself as “The Bargain Hunter’s best friend”.

The Clearance Shed Chief Executive Officer Craig Faulkner said “We know Kiwis love the thrill of the chase and getting great deals. Since the global recession, international studies have shown that shoppers have become increasingly savvy about making money go further for their family – and thrifty habits have become the new normal. As a nation, bargain hunting is in our blood so we felt the time is right to reflect this in our brand.”

The new look for The Clearance Shed will be rolled out to all stores from Whangarei to Porirua this week.

ENDS