Statement from Kellogg’s on Consumer NZ ‘Bad Taste Food Awards’ announcement

Nutri-Grain statement

“We approach the advertising of our foods with a strong commitment to comply with all applicable laws and regulations. Nutri-Grain is a source of fibre from wheat and oats and is a source of protein with 8.5g per serve. The information on pack and throughout all of our advertising for Nutri-Grain is accurate, substantiated and complies with the requirements of the Food Standards Code.” said Will Brockbank, Director, Kellogg’s New Zealand. “We’re also really proud of Nutri-Grain’s long history as a principal sponsor of the Ironman New Zealand and Ironman 70.3. Nutri-Grain’s historic reputation as ‘Ironman food’ is based on this longstanding and iconic association with the sport of Ironman in both Australia and New Zealand.”

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