DALLAS, Texas – [July 14, 2025] – GameSquare Holdings, Inc. (NASDAQ: GAME), a next-generation media, entertainment, and technology company, recently announced that it has completed a $5 million purchase of Ethereum (ETH) as part of its recently unveiled $100 million digital asset treasury strategy. The initiative reflects the company’s broader push to integrate blockchain technology into its core business and treasury operations, positioning itself at the forefront of Web3 innovation within the digital media landscape.

GameSquare made the acquisition as the first step in what it calls a “strategic and intentional allocation” of corporate reserves toward digital assets, including Ethereum. The ETH purchase was facilitated in collaboration with Dialectic, a global leader in crypto-native capital management and one of the firm’s key strategic partners. Dialectic is set to provide advisory and infrastructure support as GameSquare transitions portions of its treasury management from traditional assets to crypto-backed reserves.

“This $5 million Ethereum purchase isn’t just a one-off investment,” said Justin Kenna, CEO of GameSquare. “It’s the beginning of a long-term strategy to explore decentralized financial infrastructure while expanding shareholder value through forward-looking treasury diversification.”

The move comes amid growing interest from public companies in holding digital assets on their balance sheets as a hedge against currency debasement and as a bet on the expanding utility of decentralized technologies. GameSquare’s initiative is especially noteworthy given its position as a crossover brand at the intersection of gaming, media, sports, and entertainment — sectors already seeing massive disruption and innovation from blockchain applications.

GameSquare’s ETH acquisition aligns with a larger $100 million capital allocation framework that will be deployed over several quarters. The company aims to incrementally acquire ETH and other digital assets while actively integrating blockchain-based services across its platforms. According to company officials, the strategy will also enable GameSquare to test Web3 tools like tokenized loyalty systems, digital identity management, and smart contract automation in live environments.

“Our audience is natively digital, and we’re building for a future where ownership and experience go hand in hand,” said Kenna. “Ethereum provides the infrastructure to support this vision.”

The announcement follows closely on the heels of GameSquare’s $8 million underwritten public offering, the proceeds of which are expected to fund the Ethereum-focused treasury shift. Investors responded positively to the treasury update, viewing the move as a bold bet on long-term growth and technological relevance.

Dialectic, GameSquare’s strategic partner in this initiative, is known for guiding institutions through the complexities of Web3 exposure. Their role in helping GameSquare develop and execute the treasury playbook will likely reduce operational friction and enhance security, two key concerns for public companies entering the digital asset space.

The partnership is also expected to include ongoing oversight, dynamic rebalancing of crypto assets, and implementation of risk mitigation protocols — including cold storage and multi-signature authorization models — to meet the compliance standards of a publicly traded entity.

GameSquare’s leadership emphasized that the strategy will be evaluated continuously based on market conditions, technological progress, and shareholder interests. While ETH is the initial focus, the company has not ruled out diversification into other blockchain assets, NFTs, or decentralized finance instruments.

As more companies seek relevance in a digital-first world, GameSquare’s Ethereum treasury strategy may signal a wider shift in how media companies manage and leverage corporate capital.

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