Petdirect, New Zealand’s #1 Kiwi-owned pet supply retailer, will open its fourth store nationwide and third in Auckland with the launch of a new location in Mt Wellington this November.

The opening follows strong consumer response to Petdirect’s retail format, which has quickly resonated with pet parents since the first store opened in Takapuna last year. With a second Auckland location in Mt Roskill set to open at the end of this month, Mt Wellington represents the next step in Petdirect’s expansion and commitment to meeting the needs of New Zealand’s growing pet community.

Following the proposition that is proving successful in its existing stores, the Mt Wellington store will feature digital wayfinding, electronic ticketing, educational material, and dynamic digital signage, alongside Petdirect’s core customer offering. Shoppers can expect exclusive Pet Perks member pricing, the ability to earn Airpoints Dollars™, DIY dog wash facilities, and an extensive range of trusted products for cats and dogs. All stores are supported by expert staff who complete over 100 hours of training through Petster University, ensuring customers receive personalised advice.

“Mt Wellington is a key location for us as we expand our footprint across Auckland,” said Taylor Jones, Head of Marketing & Customer at Petdirect. “We’ve been thrilled with how our retail format has resonated with consumers — combining convenience, value, and expertise — and we’re excited to bring this experience to more pet parents in Mt Wellington.”

By adding Mt Roskill and Mt Wellington to its network, Petdirect is deepening its commitment to Auckland’s pet parents while continuing to deliver nationwide through its online store.

About Petdirect: 

Petdirect is New Zealand’s #1 Kiwi-owned pet supply retailer, dedicated to offering a full range of quality products for dogs and cats. With Pet Perks member pricing, Airpoints Dollars™, expert staff training, and in-store services such as DIY dog washes, Petdirect is your trusted partner in pet care.

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