Stuff Group’s subscriber news brands The Post, The Press and the Waikato Times have seen double digit audience growth over the past year, with 1.6 million Kiwis now consuming their quality journalism each month, Nielsen results released today show.

The national business and politics focused The Post brand has seen audiences across print and digital grow 16% year on year, while the South Island’s The Press saw a 21% increase. In print alone, the Waikato Times audience grew 14.5% average readership per issue in the year to December. Overall, Stuff’s subscription news brands saw a 19% digital audience increase in 2025 and a 37% increase in digital subscriptions.

Stuff Group also produces the country’s largest digital news site stuff.co.nz and, including its fast growing subscriber sites, the company now reaches 3.5 million New Zealanders aged 15+ every month, an audience which Owner and Publisher Sinead Boucher says proves Kiwis want quality journalism they can trust.

“The proliferation of fake news and video across global platforms is reinforcing the value of credible media organisations which invest in strong local journalism and communities,” she says.

“Our subscribers and advertisers ensure we can have a positive impact in the lives of New Zealanders by telling their stories and holding our elected representatives accountable.”

Stuff’s magazines also grew readership in the latest results. NZ Gardener magazine saw a 6.5% increase year on year and NZ House & Garden’s readers were up 6.5% on the previous quarter.

Stuff Masthead Publishing Managing Director Joanna Norris says every publication which is growing its audience is doing so by delivering unique and relevant content which resonates with New Zealanders.

“It is now almost three years since we launched our digital news sites and their reach has grown exponentially in that time, with almost 60% of readers now consuming their journalism online.

“The Post is the country’s fastest growing national news brand, and in an election year, it is speaking to a highly influential audience of decision makers across the country. The Press has expanded its coverage throughout the South Island and it reflects the confidence of what is now New Zealand’s most prosperous region.”

Notes

1Nielsen CMI Q1 24-Q4 24 Jan 25 vs Q1 25 - Q4 25 Jan 26

2Nielsen National Readership Report Newspaper Toplines Q1 25 - Q4 25

3 Stuff subscription data

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