A new rapid survey of Taranaki businesses indicates fuel price increases are placing significant pressure on local enterprises, with many warning that continued uncertainty could lead to job losses, reduced services, and higher prices for consumers.

The survey, conducted by Te Puna Umanga Venture Taranaki and Taranaki Chamber of Commerce, gathered responses of more than 80 local businesses across manufacturing, construction, primary industries, tourism, professional services and transport.

Findings from the survey will be used to inform engagement with Government Ministers and support advocacy for practical, short-term measures.

Key findings include:

• Nearly two-thirds of respondents say fuel costs are significantly higher or threatening business viability
• Almost half say fuel rationing would cause severe disruption to their operations
• More than one in five are uncertain about their medium-term viability if current conditions continue
• Businesses report that the impact extends well beyond transport, with fuel costs driving increases in supplier pricing, placing pressure on margins, and influencing customer demand.

When asked what would make the biggest difference right now, businesses delivered a consistent message with priority actions identified as:

• Temporary fuel tax and Road User Charge relief, to ease immediate cost pressures
• Clear information and advance warning about fuel supply and any prioritisation
• Targeted support for freight, primary sector and other fuel-dependent businesses

Many businesses compared the current situation to COVID-era shocks, saying fuel costs are an external crisis beyond the control of individual businesses.

Jennifer Patterson, GM Economic Development at Te Puna Umanga Venture Taranaki says the findings point to a clear need for coordinated Government action.

"This survey highlights a consistent message from our local businesses, the need for practical, timely, and transparent action to support continuity through a period of heightened cost pressure and uncertainty."

One survey respondent noted: "Businesses are absorbing costs, delaying investment and cutting back where they can, but there is only so much they can carry before it flows through to jobs and prices."

Arun Chaudhari, CEO, Taranaki Chamber of Commerce says, Businesses should take a multi-pronged approach to rising fuel uncertainty, tighten efficiency, build flexibility into pricing, and actively review supply chains to reduce exposure.

"Good business is about not putting all your eggs in one basket, Diversification is no longer optional, whether it’s transport partners, energy sources, or routes to market, resilience comes from not relying on a single point of failure."

Chaudhari adds, "We also urge government to accelerate access to alternative energy options while ensuring a pragmatic and accelerated approach to domestic oil and gas development. A balanced, forward-looking energy strategy is essential to give businesses the confidence and continuity they need to operate and grow."

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